Are you ready for it?
Welcome to the official page for the second day of the Marketing Days! On October 6th, we have planned a very exciting day to unite Marketing and Sales at Bechtle. Several speakers will give a keynote on Sales and Marketing related topics. In order to keep you well informed, we have created this page where you find more info about the speakers, an overview of the programme and a link to the livestream.
The Speakers
The External Speakers
Pieterjan Bouten | The Death of the Salesmen
Who is Pieterjan?
Pieterjan Bouten began his career at Netlog and Accenture. In 2011, he partnered up with Louis Jonckheere and Peter Minne to co-found Showpad, a revenue enablement platform for commercial teams. He led Showpad as its CEO for over 10 years, growing the company to about $100M in revenue, with 500 employees globally. Pieterjan will give a keynote about the death of salesmen, tricky subject isn’t it? What would he mean by this, are salesmen really ‘dead’?
Ruediger Goetz | What are the benefits of branding?
Who is Ruediger?
Prof. h. c. Ruediger Goetz is Managing Director at the Peter Schmidt Group, Germany’s top-selling branding and design agency. Considered as one of Germany's most renowned designers, his body of work is evidence for his approach of creating persuasive communication media as opposed to merely formally aesthetic design. Ruediger Goetz is a member of the ADC and DDC professional organisations, and is a professor at the Academy of Fashion and Design, as well as the RheinMain University of Applied Sciences. He frequently serves on the panel of judges in creative competitions, including a stint as the German representative on the design jury of the Cannes Lions Festival in 2017.
The Internal Speakers
Head of Corporate Communications/Press spokesperson
Konstantin Ebert
Executive Vice President Cluster West (France, The Netherlands, Belgium and the UK)
Marc von Aschwege
Head of Marketing Bechtle Logisitcs & Service GmbH.
Thilo Huys
Head of Marketing System house and Bechtle Managed Services
Martijn Smit
Head of Marketing Centre of Excellence and Marketing Director at ARP NL.
Anoek Schellings | How can you (locally) adapt to the changing buying journey?
Managing Director at Cadmes.
Niels Heijnen | How are we changing locally from a performance marketing view
Marketing Manager at Bechtle direct The Netherlands.
Luc Meeks | How are we changing locally from a performance marketing view
Performance lead at the Marketing Centre of Excellence.
Markus Kick
Marketing Manager at Bechtle System Houses.
The Programme
Programme overview.
START |
END |
TOPIC |
SPEAKER |
09:00 |
09:15 |
Warm welcome |
Konstantin Ebert |
09:15 |
09:30 |
Key takeaways from day 1 |
Marc von Aschwege, Thilo Huys & Martijn Smit |
09:35 |
10:05 |
What are the benefits of branding? |
Rudiger Goetz & Sabine Brand |
10:10 |
10:55 |
Sales & Marketing alignment to engage the modern buyer |
Pieterjan Bouten |
10:55 |
11:10 |
Break |
|
11:10 |
11:40 |
How to adapt locally to the changing buying journey? |
Anoek Schellings |
11:45 |
12:10 |
How are we changing locally from a performance marketing view? |
Niels Heijnen & Luc Meeks |
12:15 |
12:35 |
Glocal marketing |
Markus Kick |
12:40 |
13:20 |
Marketing Cafe - panel discussion |
Marc von Aschwege, Thilo Huys & Martijn Smit |
13:20 |
13:30 |
Closing |
Marc von Aschwege, Thilo Huys & Martijn Smit |