Apple Intelligence Hub.

Build into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.*

Achieving digital masterpieces with Bechtle and Apple.

Shop now

Boost your productivity.

Writing Tools. Proofread, rewrite and summarise text.

Priority notifications. Know what to pay attention to first.

Priority messages in Mail are elevated to the top.

Tap to reveal a summary of a long email in the Mail app.

Apple Intelligence summarizing a long email in the Mail app

Express yourself visually.

Create custom emoji – called Genmoji – straight from your keyboard.

Remove distractions in your photos with Clean Up.*

Image Wand transforms your rough sketch in Notes into a related image.

Produce orlglnal images with Image Playground.

The start of a new era for Siri.

Siri* has an all-new design and is more deeply integrated.

Communicating with Siri is even more natural.

Type to Siri when you don't want to speak out loud.

Great powers come
with great privacy.

Apple lntelligeoce is designed to protect your privacy at every step.
No one can access your data – not even Apple.

Tap into ChatGPT.

With ChatGPT intergrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.

^{*Legal Disclaimers:

Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.

Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.}