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Forrester Study on The Total Economic Impact of Mac in Enterprise: M1 Update.

Imagine you let your employees decide which devices they work with. Did you know that doing so can reduce the costs of your IT infrastructure and operational support?

A Forrester study commissioned by Apple surveyed corporate customers to determine the impact experienced by companies who allow their employees to choose a Mac. This study has since been updated to account for the added benefits of using a Mac with the Apple M1 chip, which offers even more value for money.

Key findings.


Employees who use a Mac are more productive and require less IT support.


The Mac is easier and quicker to deploy.


Employee loyalty is higher among Mac users.


The complete results are now available in the updated Forrester study, The Total Economic Impact™ Of Mac In Enterprise: M1 Update. This revised edition contains detailed financial analyses, which reveal that, compared to a PC, a Mac yields total cost savings of 843 USD* over a three-year lifecycle.

Download the complete study.

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* Based on data provided by the surveyed companies. Companies are advised to evaluate their respective cost savings by applying the framework set out in the study.

M1 Chip – A giant leap for small businesses.

Give your business a boost with the Apple M1 Chip built into the MacBook Air and the 13" MacBook Pro. With a lightning fast CPU, next-level graphics and unbelievable machine learning features on one single chip. For a giant leap in productivity.


Mac Book Air 13

13.3" Retina display

Apple-designed M1 Chip

Up to 15 hours battery runtime

Fanless design for whisper-quiet operation

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MacBook Pro

13.3" Retina display

Apple-designed M1 Chip

Up to 10 hours battery runtime

FaceTime HD camera

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