Stylish fashion at affordable prices – a guiding principle that the owner-operated business has remained true to for over 30 years. Some 800 employees dedicate themselves to Chicorée, reimagining their stores every day. The wide-ranging Chicorée collection is characterised by fashion for young people, a large collection of basics and various trendy accessories. The stores receive several deliveries of current fashions every week and therefore can offer the customer a new selection of styles every time they visit. The 40 IT workstations are used to realise new ideas which are then sold in the some 180 PoS systems across Switzerland.
Our core business consists of designing and tailoring our own fashion collections. Because IT is so far removed from this, we outsource it, and that has been a big factor in our success.
Jörg Weber, CEO, Chicorée Mode AG