Modern IT departments are faced with a multitude of competing demands. On the one hand, they are expected to drive innovation as their companies reshape to fit into the digital age. On the other, they need to be a highly efficient and agile service organisations as they manage the rapid pace of technological advancements and the pull of the cloud, each with their own set of complex challenges. Against this backdrop, IT managers can no longer just buy the best value for money. They have to create value and reform IT into a true business driver.