Break new ground in crazy times. The 2nd Bechtle Marketing Community Day will take place virtually on 20. October 2020. Within 6 hours, we will address all important topics and challenges of Bechtle Marketing.
This event is suitable for all national & international marketing professionals who want to discuss with us about marketing, discover new approaches as well as get inspired by external speakers.
This year’s motto is called #marketingsalesalliance –this is about fine-tuning on how we can focus and align our marketing even more closely with the continuously increasing requirements of our sales teams and related customer needs. Beyond that we want to deepen our "heart topic" #centraldecentral!
|09:00||Welcome and Opening of 2nd Bechtle Marketing Day & questions to the community|
Keynote: "Why b2b Marketing needs a news mindset" from b2b to h2h
Prof. Waldemar Pfoertsch
Marketing Strategy 2020/2021
Now or Never on Amazon – Entrepreneur on flipflops – Bas Urlings (external)
Growth hacking – data project – Luc Meeks (MCoE)
Together we Change the Beat – internal communication - Sophie Röcken (MCoE)
|11:10||Transforming your marketing team – Niels Heijnen (BD Netherlands)|
|11:30||Keynote: "On the role of communications in transformation"; Sascha Pallenberg/Head of Digital Transformation Daimler AG|
Keynote: "What successful Event preparation needs";
Marketing Maturity – update – Didier Mouchart & Francoise Valkenborghs (MCoE)
|14:40||New portals for new business models – Core 2.0 – Robert Paulissen (MCoE)|
Start of discussion and answering of questions in the beginning
|16:05||Wrap up & Closing|
|ca. 16:15||End of the Event|
to switch the language:
Klick on the flag click on the flag on the right.