2nd BECHTLE MARKETING COMMUNITY DAY.

28. October 2020, 09:00 am - 04:15 pm

Break new ground in crazy times. The 2nd Bechtle Marketing Community Day will take place virtually on 20. October 2020. Within 6 hours, we will address all important topics and challenges of Bechtle Marketing. 

This event is suitable for all national & international marketing professionals who want to discuss with us about marketing, discover new approaches as well as get inspired by external speakers.

 

This year’s motto is called #marketingsalesalliance –this is about fine-tuning on how we can focus and align our marketing even more closely with the continuously increasing requirements of our sales teams and related customer needs. Beyond that we want to deepen our "heart topic" #centraldecentral!

 

Agenda:
09:00Welcome and Opening of 2nd Bechtle Marketing Day & questions to the community
09:15

Keynote: "Why b2b Marketing needs a news mindset" from b2b to h2h

Prof. Waldemar Pfoertsch 

09:45

Marketing Strategy 2020/2021 

10:00

Now or Never on Amazon – Entrepreneur on flipflops – Bas Urlings (external)

10:20Break
10:30

Growth hacking – data project – Luc Meeks (MCoE)

10:50

Together we Change the Beat – internal communication - Sophie Röcken (MCoE)

11:10Transforming your marketing team – Niels Heijnen (BD Netherlands)
11:30Keynote: "On the role of communications in transformation"; Sascha Pallenberg/Head of Digital Transformation Daimler AG
12:00Lunch break
14:00

Keynote: "What successful Event preparation needs";
Kira Schilling

14:20

Marketing Maturity – update – Didier Mouchart & Francoise Valkenborghs (MCoE)

14:40New portals for new business models – Core 2.0 – Robert Paulissen (MCoE)
15:00
  1. 2021 Marketing Q&A – Martijn Smit / Team leads MCoE
15:20

Start of discussion and answering of questions in the beginning

16:05Wrap up & Closing
ca. 16:15End of the Event

 

Hint.

to switch the language:

Klick on the flag click on the flag on the right.

You can no longer register for this event.