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Hardware update: from new generations of chips to the new ‘entry-level’ range.
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Comprehensive support: from hardware to operating system management.
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In the midst of the storage crisis: a statement on pricing and availability.

Apple Premium Business Partner

Apple Care for Enterprise vs. AppleCare OS Support – What’s the difference?

Whilst AppleCare for Enterprise (ACE) ensures the reliable operation of your devices in day-to-day use, AppleCare OS Support (ACOSS) supports the stable and smooth functioning of your systems behind the scenes. In this webinar, you’ll learn in detail which support requirements both services cover and how they complement each other perfectly.

New Apple Hardware 2026 – in the eye of the storage crisis.

Apple kicks off 2026 with exciting hardware updates. Look forward to insights into, amongst other things:

  • the iPad Air with M4
  • the new MacBook Air and MacBook Pro with M5
  • the new, particularly cost-effective MacBook Neo

We’ll also take a look at how Apple is strategically aligning its pricing and device availability in the wake of the current memory crisis.

Sign up and find out about our new products for 2026 straight from us.


Speaker.

Marc Hanuschek

Account Management, Bechtle direct GmbH