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New Horizons. Bechtle STRAT_18.

The course of the remaining 10 months of this year has yet to be determined. We’re looking to the future. Discovering new horizons for Bechtle and each and every participant — that's the STRAT_18 goal. Get ready for the largest internal Bechtle event of the year, on 16th February at the International Congress Centre Stuttgart (ICS), on the Stuttgart Messe site.



Welcome and overview of a day for expanding horizons.


Financial Year 2017 – Strong Performance.

Dr Thomas Olemotz


New Horizons – New Vision?

Dr Thomas Olemotz


Lunch – and a bunch of new contacts.


Leading our own Way.

Michael Guschlbauer


Modern Workplace – but how?!

Andreas Wilker & Friends


Future-proof Data Centre – but how?!

Stefan Jesse & Colleagues


Have a break. Have new friends. And a coffee. Or two.



Bechtle E-Commerce: Stetiger Neubeginn / Infinite Beginning.

Jürgen Schäfer & Guests


Q&A: audience questions via WhatsApp answered live on stage.

Dr Thomas Olemotz, Michael Guschlbauer, Jürgen Schäfer

16:30-17:15 Coffee & Cake & Networking

Guest Speaker Prof. Dr. Klemens Skibicki.



Award Ceremony – the "Best of Bechtle" and social programme.


To conclude

Evening event – inspired by the Netherlands.





Guest speaker Professor Dr. Klemens Skibicki

Professor Skibicki specialises in the effects of digital media on society. He is an expert on online marketing and companies’ digital transformations. In his much-quoted books, and informative lectures, he explores how conditions for customers and companies have evolved over the course of the digital age, and how we can use them to our advantage. He is also professor of Social Media Marketing and Market Research at the Cologne Business School.

Hotels near Messe Stuttgart.

Below are our hotel recommendations, all within a short distance of the venue. Please note that you will book the hotel of your choice independently for the Strategy Conference 2018. The contingents have expired and the rooms can only be booked on request.


All of our hotels are located close to the Messe, so depending on the weather and which hotel you book, you can easily arrive on foot or by taxi. So there's no need for shuttle buses. If you’re bringing your own car, please book a parking space at the venue with the registration form.


Hotels in which rooms have already been booked:

  • Mövenpick Hotels Stuttgart Airport & Messe
  • Wyndham Hotel Stuttgart Airport Messe
  • Parkhotel Airport Stuttgart
  • Holiday Inn Express Stuttgart Airport
  • Mercure Stuttgart Airport
  • Best Western Plazahotel Stuttgart-Filderstadt
  • Golden Leaf Hotel Stuttgart Airport & Messe


  • DORMERO Hotel Stuttgart
  • SI Suites Hotel Stuttgart
  • Ibis Style Filderstadt
  • Ibis Stuttgart Airport
  • Mercure Bristol Sindelfingen
  • Airport Messe Hotel
  • Neotel Stuttgart

Important information when arriving by car.

There is no street name or building number to enter into your GPS system, so it is best to use the following address to get to the event:

Flughafenstraße/Flughafen (airport), 70629 Stuttgart

(For older systems, enter: 70629 Leinfelden-Echterdingen)



Longitude: 09°, 11’, 24'' east
Latitude: 48°, 41', 45'' north



The parking guidance system will lead you to the ICS P22 underground carpark which has been reserved for Bechtle. Parking spaces are also available in the Bosch multi storey car park.  

Arriving at the event.

The ICS can only be accessed via the trade fair piazza and the ICS forecourt, and cannot be accessed from the car park. 


WhatsApp Q&A.

The WhatsApp hotline is now open! Send us your questions for the Executive Board via WhatsApp on +49 170 809 66 40—and you might just get your question answered live on stage.

Tips for your visit to Stuttgart.

Cars. Research. Airport. Is that what comes to mind when you hear Stuttgart? When you first touch down here, it may just seem like any other city. But it offers many hidden gems for those ready to explore. We’ve put together some insider tips which are guaranteed to make you view Stuttgart in a different light. Have fun exploring!

(Photos: Stuttgart-Marketing GmbH)


Breakfast and brunch.


Shopping (off the beaten track)


Wonderful views.


Things to do.

(Photo: Stuttgart ballet)



  • Asian Street food from Mi Bao, Kronprinzstraße 24.
  • The best “Hefeteigschnecken” (leavened dough snails) are available at Manufaktum
  • Try the Swabian speciality—Maultaschen—at Karls Kitchen in the Breuninger department store.
  • Fresh and speciality food can be found in the Markthalle.
  • For gourmet snacks, try Feinkost Böhm near Schlossplatz

Eating out.

  • Eating at Pomodoro at Wilhelmsplatz is like being invited to visit an Italian family.
  • Central and surrounded by glass: Cube located above the Kunstmuseum.
  • Classic Swabian “Kässpätzle” and lots more: Alte Kanzlei at Schlossplatz.
  • Authentic Indian: Ganesha in Stuttgart East and Stuttgart West.
  • Excellent Turkish cuisine: Sultan Saray.




stage length in metres


event area in square metres



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Bechtle AG

Bechtle Platz 1

74172 Neckarsulm

Messe Stuttgart

Messepiazza 1

70629 Stuttgart

0711 185600