User adoption and change management – Part II: Creating identification and orientation.
In this series of blogs, we are looking at how the international corporation Metalomat (*name changed) actively drives change. To help, user experience and communications expert, Luisa Bruschinsky, has been giving us a look behind the scenes of her and her team’s work. In part one, we discovered how important change management is. The user must be the focus of attention every step of the way. Before any communication is sent, it must first be considered for whom it is relevant and which content is necessary. In part two, we will take a look at how to give employees identification and orientation in the digital day.