Hello from Dublin.

Walking through the Trinity College Library in Dublin, overawed by the some 4.5 million books that reach all the way up to the magnificent vaulted ceiling, it’s easy to overlook the fact that you are actually in the IT hub of Europe, where Apple, Facebook, Google and Microsoft have all made themselves at home. These giants of the industry stand alongside a multitude of IT start ups, providing thousands of fascinating jobs and developing cutting-edge technologies. Bechtle direct has also made itself at home on the Emerald Isle and is this year celebrating its 10th anniversary.

Over 2,000 years ago at the mouth of the River Liffey, invading Celts and Vikings laid the foundations of what we know today as Dublin. The medieval streets of Temple Bar are steeped in history, although this quarter is now better known amongst tourists and Dubliners alike as the place to enjoy a Guinness and some live traditional music in one of the many pubs. Those who travel to Ireland to experience its lush greenness won’t be disappointed by the capital’s mix of modern and Georgian architecture, interspersed with gardens and parks, while the extensive Powerscourt Gardens, located around 20 kilometres from the city and home to Ireland’s highest waterfall, are definitely worth a visit. 


IT hub.


As the capital city, Dublin boasts a variety of institutes and museums, while numerous academic institutions such as the esteemed Trinity College or the Dublin Institute of Technology make Dublin a hotbed of research and development. Walk through Silicon Docks in the south of the city and you’ll find the European headquarters of one IT giant after another. Some 7,000 people are employed here by Google, Twitter, Facebook or one of the myriad of high-tech start-ups that sit alongside their more famous neighbours. This high density of tech companies can no longer simply be put down to tax reasons. With the average age a mere 36, Ireland is home to one of the youngest populations in Europe and therefore well-equipped to deal with the digital world. Which is all good news for Bechtle.


10 years of Bechtle.


Bechtle direct has had an office in Dublin since 2008, so the team will be celebrating the 10th anniversary in September. “We’re really proud! 28 employees of a variety of nationalities and personalities working together to secure the success and growth of Bechtle in Ireland. It’s these people who make us truly unique in the Irish market”, stresses John Malone, Managing Director, Bechtle direct Ireland. Their strength lies where competitors fall short: customer service—extremely important in the Irish market which is heavily influenced by an American understanding of what service means—and supported by the country-specific online shop at bechtle.ie plus a true USP in Ireland: “Like all Bechtle direct subsidiaries, we have access to all European distributors and every one of the well-known vendors in the Bechtle portfolio.”

John Malone, Managing Director, Bechtle direct Ireland.

How is the Irish market different?


Ireland's economy is heavily influenced by the United States which is why the quality of customer service is so important. Bechtle direct Ireland works according to a simple yet essential principle: to treat our customers exactly how we would want to be treated. It sounds easy, but not everyone can do it. 


But you can. What makes your team so special?


We achieve a lot because we work well together. The collaboration is really fantastic. We’ve already accomplished so much and have grown bit as a group and individuals. 


There must be a great atmosphere…


Yes, we’ve developed a really positive culture of work. We work hard to hit our targets, but also have fun while doing it, for example, one floor in our building is entirely given over to relaxation with a kitchen, yoga room, chill out area and a table tennis table.


What’s your Bechtle highlight?


That has to be the people I work with and the way they develop both personally and professionally. It’s great to compare an employee on their first day and how they grow and change over the course of their time here.


What motivates you?


Just that: seeing how someone flourishes and evolves. After all, it helps us all to grow.

Top tips for your next visit to the Emerald Isle—from pubs to beaches.



The National Gallery of Ireland, located in the heart of Dublin, houses Irish and European art. Admission to the permanent exhibition is free. Christchurch Cathedral is Dublin’s oldest cathedral. The medieval crypt is a magnet for visitors. Tip: Attend Evensong to catch one of Ireland’s best choirs.


The village of Howth is a popular destination for day-trippers east of Dublin. Eat freshly-caught fish at the harbour or explore clifftop walks. 

Glendalough lies to the south of Dublin in the Wicklow Mountains National Park. The “Glen of the Two Lakes” is home to an ancient monastic city and one of the most beautiful parts of Ireland. 



Bunsen Burgers claims to offer the best burger you’ll ever eat. The menu fits on a business card. Popular and central location. If you’re looking for modern Mexican cuisine and fantastic cocktails, go to Taco Taco. They have the best Margaritas in town. Give it a try!  Persian fast food Zaytoon make their own bread and sauces.



The Temple Bar Inn is just a few steps away from the pubs and restaurants. A good, mid-range hotel for discovering the city. The Sea View D4 is a classic, family-run Bed & Breakfast. As you may have guessed from the name, it’s right on the coast. Not far from the sites and available to book via a number of booking portals. The historic Shelbourne has truly earned its 5 stars, offering luxury accommodation directly opposite St. Stephen’s Green.



A variety of shops and department stores can be found in the City of Dublin, for example on Grafton Street and Henry Street. You can find everything your heart desires in Ireland’s largest shopping centre in Dundrum Town Centre, just south of Dublin.



Temple Bar is the place to go out in the city. A large selection of pubs line Grafton Street, Baggot Street and Dawson Street. The Stags Head is a particularly nice, traditional pub where you can enjoy Irish music. Crowned Ire-land’s best pub.



Learn all about Ireland’s most famous brewery at the Guinness Storehouse. The Spire is a 121.2 metre high pin-like monument in the middle of O‘Connell Street that is illuminated at night. It stands where Nelson’s Pillar once was before being destroyed in an explosion by members of the IRA in 1966. Spice Bags are Ireland’s favourite fast food and even enjoy cult status. Made up of a mixture of chips, chicken and vegetables, they can often be bought at Asian takeaways.



Phoenix Park alongside the River Liffey is perfect for those who like jogging. If you prefer beautiful beaches and swimming, then Seapoint, Donabate and Sandycove are for you.



Bechtle update Team



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This post was published on Sep 28, 2018.