Viva España Bechtle direct Spain.

Sunshine, beaches, delicious food and a wealth of culture—these are just some of the reasons why Spain topped the list of favourite vacation spots among Germans in 2015. Visitors love to unwind on the Canary and Balearic Islands and relax along Spain’s coastal regions. Madrid and Barcelona attract millions of tourists and business travellers year after year, enticing them with Roman excavations, architectural masterpieces and contemporary art exhibits—not to mention the delectable cuisine and vibrant pulse of big-city life.

Bechtle direct Spain is just a click away at, ranking among the country’s largest, best-established IT providers for business and public-sector customers. In addition to a comprehensive portfolio of IT products and expert, personal consulting, it delivers tailored solutions and guarantees fast, dependable service. Bechtle direct is certified by all major manufacturers, and its bios® platform, also available in Spain, offers customer-specific online procurement shops that slash the process costs associated with IT purchases.


Bechtle direct Spain first opened its doors in July 2001 after acquiring Action Computer Supplies, which was progressively absorbed into Bechtle’s business model. Since then, the Spanish subsidiary’s star has continued to rise. Its offices are now located in prestigious business centres, featuring state-of-the-art workstations and infrastructure. “Everything we do is geared towards providing our customers with outstanding service. Personal contact is very important to us, which is why we want to expand our current staff of 66 employees. We’re looking to reinforce both our public-sector team and the Barcelona office,” explains Juan-José Moneo, managing director of Bechtle direct Spain.


Bechtle direct Spain is only a short distance from its sister company, Comsoft direct Spain, benefiting customers who need expert guidance on software to accompany their IT infrastructure. The specialists at Bechtle direct Spain also provide personalised, vendor-neutral consulting for all aspects of IT infrastructure, virtualisation, print management, software licences, mobility, IT security and cloud computing. Complex requirements and multinational customers are equally welcome, as the subsidiary is backed by the size and expertise of the entire Bechtle Group.

My Madrid & Barcelona.


Tried and Tested.
Bernardo Negueruela
, Ana Mata and Elena Fernandez (left to right) of Bechtle direct Spain reveal their hottest tips for visiting these two cities.


Madrid. Historical streets: Stroll through the old city centre, known as Madrid de los Austrias, and along streets steeped in history. Stop by the Almudena cathedral, the royal palace, the Sabatini Gardens and the Basilica de San Francisco el Grande. Palacio de Correos: Visit the new city hall and take in a beautiful view of Madrid. Paseo del Prado: Enjoy the botanical garden, Thyssen museum and the Centro de Arte Contemporáneo Reina Sofia.

Barcelona. It doesn’t take long for visitors to succumb to the beauty of the Catalonian capital. Sights range from Roman excavations and imposing Gothic structures to modern-day attractions. As a matter of fact, no other city boasts as many buildings designated by UNESCO as World Heritage sites. And just a short distance away, beach lovers can soak up the sun on the beaches of the Costa Brava.

Keep your eyes peeled for the blue Barcelona Wi-Fi symbol to get free Internet access.



Spanish cuisine is very diverse, offering everything from Mediterranean fare to Spain’s famous tapas.

Madrid. The Plaza Mayor is home to a number of bars that serve tapas and countless other specialities. Pop into the Casa Mingo, on the Paseo de la Florida, for roasted chicken, delectable blue cheese and pan-fried chorizo. A signature dish at La Posada de la Villa is cocido, a hearty meat-and-vegetable stew typical of Madrid. 

Barcelona. Diners at Barceloneta can enjoy delicious Mediterranean meals and fresh fish while taking in a view of the harbour.
In addition to excellent service and reasonable prices, the Can Rectorect serves up meat grilled over an open fire.


Madrid. The centrally located Hotel De Las Letras on the Gran Via offers affordable overnight accommodation. Jetsetters will appreciate the Melia Avenida América’s proximity to the airport.

Barcelona. The Catalonia Atenas is recommended for quick access to the city centre.



Madrid. The Calle Serrano features the city’s most exclusive shops and world-famous brands. Shoppers on Calle Fuencarral will enjoy the street’s diverse offerings.

Barcelona. The city’s three top shopping meccas are the Centro, Eixample and Diagonal.


Madrid. Kapital is one of the best-known clubs in town, playing a different style of music on each of its four storeys. The Joy Eslava is another hotspot to dance the night away.

Barcelona. Designed like a rococo theatre, Luz de Gas features daily live performances. The Opium Bar, an internationally famous beach club, is located directly off the waterside promenade.


Madrid. The Real Madrid museum and stadium are among the city’s most popular sights. Visitors can also soak up local culture at flamenco music and dance venues.

Barcelona. The city offers a rich artistic and historical heritage while also catering to fans of modern aesthetics.



Madrid. Madrid Rio, Retiro and Casa de Campo offer plenty of space for outdoor enthusiasts.

Barcelona. Fitness buffs like to meet at the Avenida Diagonal and Park Fórum.

A Word With...

Juan-José Moneo, Managing Director, Bechtle direct Spain.

What defines excellent service in your view?

We want to look beyond just our customers’ business needs and discover what the people working there truly value. Companies are always striving to improve, and technology plays a fundamental role in that process. Our top task is to advise customers on how to reach their goals—be it optimising their resources, increasing efficiency or lowering costs—and to support them throughout the project.


And personal, tailored service is an important aspect.

Yes, we place a premium on respect, professionalism, honesty and impeccable service when working with our customers’ project managers. Our goal is to be there whenever our customers need us, ready to go with quick, flexible solutions. We don’t limit ourselves to simply procuring their equipment. We help them find the best technological response to their situation.



What particular challenges do you face on the Spanish market?

Spain has a lot of resellers for a market of its size, which intensifies the competition. In addition, businesses and public institutions alike are undergoing a digital transformation. The government’s goal is to increase efficiency and productivity in order to boost Spain’s competitiveness on the global stage. As a result, investment in mobility, infrastructure convergence and cloud computing has been growing. The latest projections estimate that the Spanish economy will advance three percent over each of the next two years. The IT sector will certainly mirror this trend, with positive repercussions for our own growth.


What are your team’s strengths?

Bechtle direct Spain has 66 employees, joined by seven employees at Comsoft direct. The Spanish team is passionate and enthusiastic about its mission. It tackles every project with an agile, dynamic attitude. We also have a harmonious mix of recent graduates and seasoned experts with over 20 years of IT experience. And we’re especially proud that 49 percent of our staff are women.


What are you most proud of from your time at Bechtle?

Bechtle is always moving forward, and that requires each of us to adapt to ongoing change. Bechtle has taught me a lot about technology and finance, as well as its own understanding of the IT business. I also identify with the company’s interpersonal strategy, its corporate philosophy and culture. Time and again, I’ve experienced Bechtle’s fundamental values of integrity and determination. After 11 years with the company, I can definitely say that we see eye to eye.



What motivates you?

I’m motivated primarily by my personal development and, of course, the desire to obtain excellent results. But even more important to me is that my employees continue to enjoy their jobs as we pursue these goals. I want us to accept and confront any and all challenges together as members of the same team representing the same corporate culture.

Contact person.

Bechtle direct Spain



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This post was published on Sep 8, 2016.