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Articona - Unsere Eigenmarke - Innovation

ARTICONA – Innovative range, solution-oriented service.

At ARTICONA, innovative working means we keep our eye on IT trends and expand our range in line with our customer’s needs. We’ve built our name on the quality and affordability of our products—because our goal is satisfied customers.

Solutions the customer wants.

Our extensive experience and strong partnerships with reliable suppliers help us to quickly create a solution for every customer request—even those special requirements. Because our customers are at the core of what we do. Our close partnerships enable us to share knowledge and benefit from our team’s sound specialised knowledge—even across borders, meaning we can offer our customers innovative solutions and service, quickly and reliably.

A wide partner network and constant exchange.

Marina Lee, Head of ARTICONA Taiwan, tells us how ARTICONA finds the right manufacturers and keeps its eye on innovations.




The IT landscape is constantly changing. How does the ARTICONA identify an IT trend?

We’re always active, making sure we attend large fairs such as Computex to stay up-to-date with market trends. We also have frequent contact with the manufacturers who inform us about their latest products and developments. Many of our partners need to have a keen sense for new trends, in order to develop and integrate new products and technologies that can be manufactured when the market demands it. Communication, active commerce, and sharing knowledge are indispensable for us to recognise coming IT trends. And this is exactly what makes our job so exciting!






The ARTICONA team is spread out over several countries. Does that pose a challenge sometimes?

What’s important here is good and consistent communication. That means not just emailing one another, but getting together for regular meetings and phone conferences. Communication is the foundation of really successful teamwork. Misunderstandings and the mistakes they lead to can be easily avoided. My motto: If in doubt, always double-check. Regular communication is essential to maintain good collaboration and relationships. That’s what makes a team strong!




High quality makes for good products. How does ARTICONA find the right manufacturers?

We conduct extensive research, getting to know new manufacturers at fairs, on the internet and through our contacts. We then carry out thorough checks on the company, starting with their customer base and history and going through to licences and product and standard certification. The price has to be right too, of course—as well as the service and communication.



"Together with our partners, we work constantly on new product innovations."
ARTICONA stands for …



Certified products.

Comprehensive testing.






Affordable prices.

Great value for money.






Expert service.

High warehouse availability.






Constant offer development.

Strong trend affinity.