Digital transformation is the responsibility of managers – What makes a digital leader?
Digitalisation is not just changing business models and customer behaviour, but also the demands placed on business leaders. Now more than ever, we need decision-makers and coaches who drive and manage the digital transformation of their own companies—bona fide digital leaders. But self-appraisal and reality in companies are still at odds with each other—the will to progress with digitalisation also needs to be firmly rooted in both the heads and hearts of the responsible leaders and employees, as well as in the corporate culture.
