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Re:publica 2016: Virtual Reality, E-Commerce, Work 4.0.
The tenth re:publica took place at the beginning of May 2016 in Berlin. Once a kind of school reunion for bloggers, today Germany’s most important conference for anyone who’s got anything to do with the internet. Around 8,000 visitors came to see 850 international speakers from 60 countries take to 17 stages over three days. Topics range from virtual reality, mobility and working progressively, to law and hate on the internet, refugees, art and fashion—variety that leaves you spoiled for choice. Here are Bechtle’s favourites at a glance.

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Make it simple! – Creating structures for work 4.0

Digitalisation is the biggest breakthrough in the world of work since the Industrial Revolution. Digital transformation is making its way deeper and deeper into companies. Without simplification, i.e. the radical simplification of structures, responsibilities and processes, digital transformation is doomed to failure.


Speaker: Ulrich Irnich

The Future of E-Commerce

3 start-ups, 3 ideas, 1 goal: Revolutionise E-Commerce in the fashion industry


Speakers: Philipp Seybold, Sophie Samuelson-Powell, Gulnaz Khusainova

Has it already started? Virtual reality projects and their platforms

In the past, virtual reality was mostly associated with gaming. But now more and more creative minds from the media and film industry are trying their hand at 360-degree technology. VR enthusiasts are even talking about the birth of a new medium. What potential does virtual technology offer? How does three-dimensional story telling even work? An overview of German and international projects and platforms.


Speakers: Nicolas Chibac, SpiceVR Founder; Kay Meseberg, ARTE 360/VR Project Manager; Kirsten Bode, ZDF/Terra X Online, Project Manager

Old-fashioned politics – Starting the debate about future not fear

The debate surrounding digitalisation is mostly discourse about risk. Technical spies lurk everywhere, large corporations attack privacy—welcome to the big brother state. It is often the vague fears of old men that determine the debate, even though they do not understand digitalisation.


Speaker: Wolfgang Gründinger

Cargo cults

In World War II, the Melanesians wondered why whenever the foreigners (Americans in the war against Japan) climbed towers and prayed, their ancestors sent planes laden with food. So they built towers and prayed, too. Cargo cults arise when you observe the right framework conditions, but the thing that you wish for doesn’t happen, because you miss the basic point. We look at the doctrines of salvation in politics, economics and culture—how they build towers and runways and wait for their salvation, with advisers holding their hands.


Speakers: Gunter Dueck

Digital Transformation or Digital Destruction?

The exponential character of change fuelled by technology demands that organisations reinvent themselves: those who fail to adapt face extinction, while the digital experts reap profits 26% higher than the industry average. But how can companies identify their strengths and weaknesses for digital transformation and how can they improve to become digital experts?


Speaker: Agnieszka Walorska

The Shape of Things to Come

We humans co-evolve with our tools. This is an ongoing dynamic with key inflection points throughout history, such as the move to agriculture, and the Industrial Revolution. We’re in another major inflection point now, focused on how one of our most powerful tools, the digital world, is expanding into a new realm, the physical world. While until only recently “the real world” and “the cloud” seemed to be so different, we’re now seeing that there’s a merging of the two, and it will only increase in future.


Speaker: Jeff Kowalski


Isabelle Müller

Corporate Communications
Bechtle AG



Published on Sep 3, 2016.