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AssenheimerMulfinger – A reliable guest WLAN for all customers.

The AssenheimerMulfinger car dealership group has been a partner of Mercedes-Benz in the Heilbronn-Franken, Hohenlohe and Rhine-Neckar regions since 1911. The company sells Mercedes-Benz cars, vans and trucks from a total of seven locations, offering its customers service of the highest quality. The AutoArenA, AssenheimerMulfinger’s large used car centre, located directly on the A6, is the place to go for business, demonstration and used cars.

Project details.

  • Networking Solutions
  • Trade / Service
  • 250–1,500 employees

Starting point.

AssenheimerMulfinger is known for its good workshop service, spare parts, expert advice, and smooth sales while remaining at the cutting edge, presenting the latest vehicles to customers and guests at the opening of the new car dealership in Sinsheim-Rohrbach. AssenheimerMulfinger is digitising its processes in order to become even more efficient and above all in a more customer-friendly manner. For even better service, the group wanted to provide its customers in all its dealerships with reliable guest WiFi, but the IT behind the existing WLAN and WAN was not able to provide the necessary performance and was very complex to manage.

Project objectives.

AssenheimerMulfinger was looking for a solution that would provide stable and uniform WLAN and WAN in all car dealerships. A strategic IT realignment was required to keep deployment times short and configuration effort low. To achieve this, parts of the existing IT infrastructure had to be replaced. The IT department also wanted operation at the locations to be simplified, yet centrally managed via remote access.


As an innovative, service-oriented company, we want to offer our customers every conceivable comfort including reliable, high-performing guest WiFi. With the Cisco Meraki solution implemented by Bechtle, we now have a stable network that can be centrally managed via the cloud.


Michael Werner, Head of IT, AssenheimerMulfinger GmbH & Co. KG



AssenheimerMulfinger attended the Bechtle Competence Days where they saw concrete solutions that matched their enterprise. In the first step, Bechtle compared and tested several manufacturers with AssenheimerMulfinger subsequently opting for a Cisco Meraki solution whose wireless access points achieve high throughput and reliable coverage both indoors and outdoors, even in high density areas.


Bechtle installed a wireless solution based on Cisco Meraki at the AssenheimerMulfinger sites, guaranteeing fast deployment and simple management. The network solution, which is completely managed via the cloud, is administrated centrally via the internet.


Bechtle used Cisco Meraki MR32-HW indoor access points and MR-62-HW outdoor access points at the dealerships, which are not only easy to manage, but which can also be used for simple location analysis to measure visitor rates, visit duration and the number of recurring visits. Combined with Cisco Meraki switches, Bechtle not only implemented a fast and stable WLAN at AssenheimerMulfinger, but deployment times have also become faster, configuration times for the integration of new components has been reduced and fewer on-site visits to the company’s branches are necessary thanks to Meraki Remote Management.


In addition, Meraki Systems Manager is a cloud-based mobile device management system that centrally monitors and manages the mobile devices used in the company without the need for any on-site appliances. The devices establish a secure connection to the Meraki Cloud. The intuitive, powerful and browser-based user interface enables the customer’s IT department to localise and monitor all devices, distribute software and apps, provide content and implement security policies

Business benefits.

The new Cisco Meraki solution provides AssenheimerMulfinger with stabilised IT operations and has established a homogeneous structure that meets uniform standards. Reliable guest WiFi is now available in all company locations and the group’s car dealerships also benefit from improved data quality. Automating the IT infrastructure means less manual intervention on the part of the IT department and has therefore significantly reduced admin. The new network solution is also future-proof and expandable, so that newly added locations can also be equipped and integrated into the corporate structure.

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