Campaign
Apple
Mac for business

    11 reasons
    Mac means business.

     

    shop now

     

     

    Reason no. 1
    One seriously powerful chip.


    The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it’s a breakthrough for breakthroughs.
    For your entire team.

     

    The Apple M1 chip (PDF)

    Reason no. 2
    See reason no.1


    It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyse spreadsheets while you video conference, and crush even the most performance-heavy tasks.

     

     

    Reason no. 3
    Our loooooo
    oooooooooo
    ooooongest
    battery life.


    With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.2

     

     

     

    Reason no. 2
    See reason no.1


    It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyse spreadsheets while you video conference, and crush even the most performance-heavy tasks.

     

     

    Reason no. 3
    Our loooooo
    oooooooooo
    ooooongest
    battery life.


    With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.2

     

     

     

    Reason no. 4
    Mac works with IT.


    Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

     

    Learn more about IT

     

    Reason no. 5
    Mac works for companies without IT.


    Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

     

     

    Reason no. 6
    Mac can cost less in the long run.


    With fewer support tickets, less software needed and higher residual value, the savings add up.3

     

     



     

     

     

     

     

     

    Reason no. 7
    The most innovative companies run on Mac.


    84 per cent of the world’s top innovators, such as Salesforce, SAP and Target, deploy Mac at scale.4

     

    Reason no. 6
    Mac can cost less in the long run.


    With fewer support tickets, less software needed and higher residual value, the savings add up.3

     

     



     

     

     

     

     

     

    Reason no. 7
    The most innovative companies run on Mac.


    84 per cent of the world’s top innovators, such as Salesforce, SAP and Target, deploy Mac at scale.4

     

    Reason no. 8
    Excel. Zoom. Slack.
    And so much more.


    All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac too.

     

    Learn more about apps for work

     

    Reason no. 9
    Security's
    built right in.


    Mac is secure out of the box thanks to built‑in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

     

    Learn more about Apple security

     

    Reason no. 10
    Mac iPhone.


    Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

     

    Learn how Apple devices work together

    Reason no. 11
    It’s a pleasure to work with.


    Give your team the devices they love and let them get down to business.

     

    Learn about employee choice

    MacBook Air

    Power and value. Connected at the chip.

    shop now

    MacBook Pro 14"

    Mac performance goes pro.

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    MacBook Pro 16"

    Go big. For big, beautiful work.

    shop now

    iMac 24"

    The powerful, do‑it‑all desktop.

    shop now

    11 reasons
    Mac means business.

    shop now

    Reason no. 1

     

     

     

    Seriously
    powerful silicon.


    The M1 chip changed the game. And the M2 chip goes even further. No matter which Mac you choose, you get blazing-fast processing and incredible power efficiency for your entire team.

    Reason no. 1

     

    Seriously
    powerful silicon.


    The M1 chip changed the game. And the M2 chip goes even further. No matter which Mac you choose, you get blazing-fast processing and incredible power efficiency for your entire team.

    Reason no. 2
    See reason no.1.


    Apple silicon really is that powerful. MacBook Air with the Apple M1 chip is up to 3.5x faster than before.¹ MacBook Air with M2 is up to 13x faster than the Intel-based model.² And the 14-inch MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.³

     

    Reason no. 3
    Our loooooongest battery life.


    With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.⁴

     

     


     




    Reason no. 4
    Mac works with IT.


    Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

     

     

     

     

     

    Reason no. 5
    Mac works for companies without IT.


    Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

     

     

    Reason no. 4
    Mac works with IT.


    Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

     

     

     

     

     

    Reason no. 5
    Mac works for companies without IT.


    Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

     

     

    Reason no. 6
    Mac costs less in the long run.


    With fewer support tickets, less software needed and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $843 over three years.5

     

    Reason no. 7
    The most innovative companies run on Mac.


    84 per cent of the world’s top innovators deploy Mac at scale.⁶

     

     

     

     

    Reason no. 8
    Excel. Zoom. Slack. And so much more.


    All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.⁷ And thanks to Apple silicon, popular iPhone and iPad apps for work can now run on Mac too.

     

     

    Reason no. 9
    Security's built right in.


    Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

     



    Reason no. 10
    Mac  iPhone.


    Mac feels just like the Apple devices employees know and love, and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.

    Reason no. 10
    Mac  iPhone.


    Mac feels just like the Apple devices employees know and love, and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.

    Reason no. 11
    It's a pleasure to work with.


    Give your team the devices they love and let them get down to business.

    Reason no. 11
    It's a pleasure to work with.


    Give your team the devices they love and let them get down to business.

    Get your Mac as a service via Bechtle DAAS Compute

    DISCOVER HOW EASY IT IS TO INTRODUCE MAC IN YOUR BUSINESS

    The innovative Bechtle DAAS Compute offering makes it easier than ever to get Mac devices into your workplace. You’ll get products and services perfectly matched to your needs, when you need them, lowering your IT costs. And when it’s time for you to upgrade, we will recycle your old devices securely.

    Download E-Book

     

     

    MacBook Air
    M2 Chip

    Powered by the next-generation M2 chip, the redesigned MacBook Air delivers exceptional performance and up to 18 hours of battery life. All in an incredibly thin aluminum casing.

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    MacBook Pro 13"
    M2 Chip

    The 13-inch MacBook Pro pushes its own limits. Powered by the next-generation M2 chip, Apple's most portable pro laptop offers up to 20 hours of battery life.

    shop now

    MacBook Pro 14"
    M1 Chip

    Max power and portable size for all businesses. So much power for your productivity.

    shop now

    MacBook Pro 16"
    M1 Chip

    The MacBook Pro with 41.05 cm (16.2") Liquid Retina XDR display and high-performance M1 Pro or M1 Max Chip for even more power.

    shop now

    Any questions? Feel free to contact our specialist


    Louis Criquet-Carbillet

    Apple Business Manager

    louis.criquet-carbillet@bechtle.com

    Phone: +33 3 67 07 97 13

     

    Louis Criquet-Carbillet

    Apple Business Manager

    louis.criquet-carbillet@bechtle.com

    Phone: +33 3 67 07 97 13

    • Testing conducted by Apple in October 2020 using pre-production MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7–based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with pre-release Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
    • Testing conducted by Apple in May 2022 using pre‑production MacBook Air systems with Apple M2, 8-core CPU, 10-core GPU and 24GB of RAM, as well as production MacBook Air systems with Apple M1, 8-core CPU, 8-core GPU and 16GB of RAM, all configured with 2TB SSD, as well as production 1.6GHz dual-core Intel Core i5-based MacBook Air systems with Intel UHD Graphics 617, 16GB of RAM and 1TB SSD. Final Cut Pro 10.6.2 tested using a complex 2-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
    • Testing conducted by Apple in September 2021 using pre‑production 14-inch MacBook Pro systems with Apple M1 Max, 10-core CPU, 32-core GPU, 64GB of RAM and 8TB SSD, as well as production 2.3GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with Intel Iris Plus Graphics, 32GB of RAM and 4TB SSD. Pre‑release Final Cut Pro 10.6 tested using a complex 2-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
    • Testing conducted by Apple in May 2022 using pre‑production MacBook Air systems with Apple M2, 8-core CPU, 8-core GPU, 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 8 clicks from bottom. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
    • This study was commissioned by Apple and delivered by Forrester Consulting.
    • Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
    • Apps are available on the App Store. Title availability is subject to change.