Bechtle Group unveils unified brand presence in France

• Key step towards consistent visual identity in France
• Group-wide adoption of Bechtle’s corporate design
• Apixit and inmac wstore underscore Bechtle Group affiliation

Paris/Les Ulis, 1 April 2026 – The Bechtle Group’s French subsidiaries, inmac wstore and Apixit, have adopted a new corporate design, including refreshed logos, with effect from 1 April, making their affiliation with the Bechtle Group unmistakable. The aim is to ensure a consistent appearance in the French market, emphasising the strengths of cross‑company collaboration while respecting the individual identity and culture of each subsidiary.

Since Vice President France Mathilde Bluteau took office in 2024, Bechtle has been pursuing a consistent strategy in France, its second‑largest market after Germany, positioning the expertise and know‑how of its subsidiaries Bechtle direct, Bechtle Comsoft, inmac wstore and Apixit within an integrated portfolio.

As part of the change, the logos of inmac wstore and Apixit will be aligned with Bechtle’s corporate design, underscoring the close relationship between the companies and their affiliation with the Bechtle Group. The new designs will be introduced first across digital channels, with implementation at the companies’ French sites to follow later in the year.

“Aligning the corporate designs of inmac wstore and Apixit is another important step towards making the shared strengths of our companies more visible, while preserving the distinctive capabilities of each individual unit. Our aim is to combine the strengths of a larger group with the advantages of flexible, agile companies that are close to their customers,” says Mathilde Bluteau, Vice President France at Bechtle. She adds: “I am confident that this approach will further strengthen the Bechtle Group’s position in France, enabling us to continue on our growth trajectory and increase our market share.” Mathilde Bluteau has been Vice President for the French market since 2024 and, in this role, brings together all Bechtle activities in France. The aim is to accelerate growth and make better use of synergies across the companies.

In France, the Bechtle Group serves more than 40,000 customers from the private and public sectors with a comprehensive portfolio of IT products and services—ranging from traditional IT infrastructure and networking to modern workplace solutions, cybersecurity, artificial intelligence and managed services.

Bechtle has been active in the French market since 2000—initially with Bechtle direct, later joined by the Bechtle Comsoft. In September 2018, inmac wstore became part of the group, followed in March 2023 by Cadmes, a specialist in PLM solutions. At the end of 2023, the Bechtle Group was further strengthened by the addition of Apixit, a cybersecurity and networking specialist, along with its two subsidiaries, Orsenna and NMS. In France, Bechtle employs around 1,200 people across 16 sites and generates approximately 800 million euros in business volume from its IT products and services

In September 2024, Bechtle fundamentally overhauled its corporate design for the first time in the company’s more than 40‑year history to strengthen the brand, increase awareness and create a more distinctive, accessible and consistent presence—particularly across digital channels. The update included a new logo, a revised colour palette, a proprietary typeface, and a distinctive illustration and icon style that reflects the attributes of connected, experienced and entrepreneurial—all of which underpin Bechtle’s brand core of zukunftsstark.