Managing the transition from reseller to IT partner. That was Rob Stoop's task when he started at Bechtle as proposition manager at the beginning of last year. How? By translating the individual solutions we sell into strong Bechtle propositions. The Future Ready Datacenter proposition is now on the market for a year and is a success. Rob explains why propositions are important for Bechtle and what makes Future Ready Datacenter unique. "When you choose Future Ready Datacenter, the end result is a modern datacenter, set up the way you want it and managed in the way that best takes care of you."