Bechtle-Comsoft and Snow Software expand partnership.

  • Long-term partnership in software asset management (SAM) and software licensing
  • Shared offering of on-premise solutions and SAM as a managed service in Germany, Austria and Switzerland
  • Tailored SAM solutions offer significant savings on software licensing

Neckarsulm/Leinfelden-Echterdingen, 20 April 2016 – Bechtle-Comsoft is expanding its partnership with Snow Software, the world’s leading developer of software asset management (SAM) solutions, in Germany, Austria and Switzerland. Through this partnership, which was established in 2015, Bechtle-Comsoft provides hosted SAM solutions by Snow Software in Germany and Switzerland, thereby meeting customer demand for simple, quick implementation of long-term SAM solutions. Expansion plans for the partnership include bringing managed SAM solutions (SAM365) based on Snow technology to Bechtle’s data centres in Friedrichshafen, Germany, and Regensdorf, Switzerland.


The partnership between Bechtle-Comsoft and Snow is built on a profitable business opportunity, as Gartner predicts that hosted SAM solutions will grow ten times faster in future than traditional on-premise solutions. Bechtle-Comsoft advises customers on everything from SAM processes and software implementation to the optimisation potential of individual software vendors.


The SAM solutions offered are aimed at business customers of any size and tailored to their requirements. Their objective is to increase software licensing efficiency and reduce compliance risks. “Together with Snow we offer a solution to our customers that helps them to be licensed in a sustainable way from an economic and legal point of view. This applies to all important software applications and vendors,” said Norbert Franchi, Head of Software at Bechtle.


Bechtle-Comsoft’s certified specialists combine expert consulting services with on-premise and cloud solutions. “Bechtle is an experienced partner that has deep licence knowledge on different software vendors, which enables us to jointly develop optimal solutions for customers. In the first year of the partnership we have convinced many customers of the advantages of a SAM solution based on Snow Software. In comparison to the previous year Snow has grown over 90 percent in 2015. We are pleased to continue this growth with Bechtle,” explained Georg Brauckmann-Berger, Director Sales Development, Channel and Marketing at Snow DACH in Stuttgart.