Bechtle 'mobile day' celebrates successful premiere.

The first ever 'mobile day' took place on 25 March 2010 at Bechtle Platz 1 in Neckarsulm, Germany. More than 100 customers accepted the invitation from Bechtle direkt, the Bechtle division that specialises in the direct sales of IT products. 20 exhibition stands and seven presentations were on offer to inform customers about the latest trends in the area of mobile computing. In addition to the staff of Bechtle direkt GmbH, 18 manufacturers and partners presented the latest highlights fresh from the recent CeBIT tradeshow.

Neckarsulm, 31 March 2010 — The IT specialists provided customers with concise and practically relevant information on the wide range of services offered by Bechtle in the area of mobile computing. This was a very successful premiere: "We're very happy with how customers responded to this first-ever 'mobile day'. Precisely because we specialise in direct sales via the Internet and telephone, as well as catalogue sales, meeting and talking to our customers in person is the perfect complement for us. This event gave us the opportunity to better understand our customers' requirements, present the full extent of our expertise and take care of every customer individually," explains Mario Düll, Managing Director of Bechtle direkt Germany.


Experience Bechtle direkt.

The target groups of the event include, in particular, Bechtle direkt customers from small and medium-sized enterprises as well as potential new customers. "The 'mobile day' gives us the opportunity to meet our customers in person. By offering guided tours through our corporate headquarters, we could also leave our visitors with a lasting impression of Bechtle," says Mario Düll. Alongside the ongoing dialogue, particular priority was given to presenting technical information on all aspects of mobile communications.


All about mobile IT.

Among the products presented were business notebooks and notebooks for industry, accessories, solid state hard drive technology, mobile security solutions, the Windows Phone operating system as well as everything to do with mobile telephony. The idea of having individual presentations on special topics also worked really well. Visitors were particularly interested in the presentation on 'Apple in the educational sector'.

The day was hosted by the presenter Alexandra Polzin, who has become famous through her appearances on television and at events. Highlights of the supporting programme included the numerous performances given by the variety all-rounder Dirk Denzer. At the special evening event held in the Bechtle lounge, the audience was particularly delighted by his glow juggling.

The verdict on the first ever 'mobile day' is overwhelmingly positive. The positive response from visitors and exhibitors alike suggests that the event should definitely be repeated next year.