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Which one is you?

Representing the workstyles of the office of the future.

 

Mobile Trailblazer.

 

Office Navigator.

 

Cloud Native.

 

Creative Pro.

 

Power User.

 

Frontline Hero.

 

MEET THE
MOBILE TRAILBLAZER.

Professionals who are always on the move, traveling seamlessly from corporate facilities to customer facilities and more, demanding ubiquitous networking, battery life, security, and portability.

 

Mobile:

40-60% of time
away from desk

Typical role:

Senior leaders,
Entrepreneurs,
Customer-facing roles

Market Prevelance:

10-15%
of users

MEET THE
MOBILE TRAILBLAZER.

Professionals who are always on the move, traveling seamlessly from corporate facilities to customer facilities and more, demanding ubiquitous networking, battery life, security, and portability.

 

Mobile:

40-60% of time
away from desk.

Typical role:

Senior leaders,
Entrepreneurs,
Customer-facing roles.

Market Prevelance:

10-15%
of users.

What do you need?

 

FREEDOM TO WORK ANYWHERE.

WORK FROM
ANYWHERE.

ALWAYS
CONNECTED.

EXTERNAL 
FACING.

HIGHLY
COLLABORATIVE.

SENSITIVE
DATA.

Need extra small
and light 
device for all day
carrying, battery life to support
hours away from
an outlet.

Need seamless connectivity - 
regardless of WiFi.

Need elevated
design
to reflect
company and self image.

Need seamless
audio/ video
to
connect in diverse
workspaces, with
different solutions.

Need security
and privacy
features to
protect data in
public spaces and
minimize downtime.

 

 

WORK FROM
ANYWHERE.

ALWAYS
CONNECTED.

Need extra small
and light 
device for all day
carrying, battery life to support
hours away from
an outlet.

Need seamless connectivity - 
regardless of WiFi.

 

 

EXTERNAL
FACING.

HIGHLY
COLLABORATIVE.

Need elevated
design
 to reflect
company and self image.

Need seamless
audio/ video 
to
connect in diverse
workspaces, with
different solutions.

 

 

SENSITIVE
DATA.

Need security
and privacy
features to
protect data in
public spaces and
minimize downtime.


 

MEET THE
OFFICE NAVIGATOR.

Users who thrive in office environments, spanning many locations and roles, processing, creating, and collaborating across teams

 

Typical roles:

Finance, marketing,
legal, strategy.

In the office:

59% of time
spent AT DESK.

Prevelance:

10-30%
of users.

MEET THE
OFFICE NAVIGATOR.

Users who thrive in office environments, spanning many locations and roles, processing, creating, and collaborating across teams

 

Typical roles:

Finance, marketing,
legal, strategy.

In the office:

59% of time
spent AT DESK.

Prevelance:

10-30%
of users.

What do you need?

 

VERSATILITY FOR PRODUCTIVITY.

AROUND AND BEYOND OFFICE.

PRODUCTIVITY SUITE PROS.

INTER-TEAM COLLABORATORS.

FLEX ACROSS FUNCTIONS.

PRIVACY CONSCIOUS .

Need the ability to touch down and connect at desks, huddle rooms, focus booths, and cafesin and around the office and beyond.

Mid-to- high performance requirements to juggle heavy presentations, spreadsheets, and more.

Need enhanced collaboration tools to work across distributed teams.

Need to be able to connect/ dock  seamlessly from meeting rooms to desks and back again.

 

Need versatile devices to adapt to their cross-functional roles, and screen real-estate to manage complex workflows.

Need occasional privacy for sensitive projects and conversations, even in an open office environment.

 

 

AROUND AND
BEYOND OFFICE.

PRODUCTIVITY
SUITE PROS.

Need the ability to
touch down and
connect at desks,
huddle rooms, focus
booths, and cafes –

in and around the
office and beyond.

Mid-to- high
performance

requirements to
juggle heavy
presentations,
spreadsheets, and
more.

 

 

INTER-TEAM
COLLABORATORS.

FLEX ACROSS
FUNCTIONS.

Need enhanced
collaboration tools
to
work across distributed teams.

Need to be able to
connect/ dock 
seamlessly
from
meeting rooms to
desks and back again.

 

Need versatile
devices to adapt
to their cross-
functional roles,
and screen real-
estate
to manage
complex workflows.

 

 

PRIVACY CONSCIOUS

Need occasional
privacy for sensitive
projects and
conversations, even
in an open office
environment.


 

MEET THE
CLOUD NATIVE.

Users that embrace constant connectivity for access to their primary workflows, which live in cloud- and browser-based applications.

 

Typical roles:

Finance, marketing,
legal, strategy.

In the office:

59% of time
spent AT DESK.

Time Saving:

Prioritize maximizing
personal efficiency.

MEET THE
CLOUD NATIVE.

Users that embrace constant connectivity for access to their primary workflows, which live in cloud- and browser-based applications.

 

Typical roles:

Finance, marketing,
legal, strategy.

In the office:

59% of time
spent AT DESK.

Time Saving:

Prioritize maximizing
personal efficiency.

What do you need?

 

CONNECTIVITY FOR CLOUD ACCESS.

WORK FROM ANYWHERE.

CLOUD APP COLLABORATION.

EFFICIENCY FOCUSED.

FLEX ACROSS DEVICES.

SECURITY FROM THE HARDWARE UP.

Interested in thin
and light 
devices for mobility.

Value Virtual Desktop Interfaces (VDI)  to connect across multiple devices.

Need easy access
to a broad range of cloud-based applications & collaboration
tools, including support for iOS,
Android
apps.

Prioritizing efficiency over legacy apps and processes.

Frequently willing to push or skirt IT guidelines in search of personal efficiency.

 

Often switch between devices rather than consolidating to one device.

Prioritize seamless transitions, regardless of form factor.

Need secured hardware in addition to secure access to cloud apps.

Fast/efficient options for reimaging/ recovery.

 

 

WORK FROM
ANYWHERE.

CLOUD APP
COLLABORATION.

Interested in thin and
light
devices for mobility.

Value Virtual Desktop
Interfaces (VDI)  to connect
across multiple devices
.

 

Need easy access
to a broad range of
cloud-based applications &
collaboration tools,
including support for
iOS, Android
apps.

 

 

EFFICIENCY FOCUSED.

FLEX ACROSS
DEVICES.

Prioritizing efficiency
over legacy apps and
processes.

Frequently willing to push or
skirt IT guidelines in search
of personal efficiency.

 

Often switch between
devices
rather than
consolidating to one device.

Prioritize seamless transitions,
regardless of form factor.

.

 

 

SECURITY FROM
THE HARDWARE UP.

Need secured hardware in
addition to secure access
to cloud apps.

Fast/efficient options
for reimaging/ recovery.


 

MEET THE
CREATIVE PRO.

Users with complex creative workflows who demand high performance and enhanced reliability in specialized applications

 

Typical roles:

Finance, marketing,
legal, strategy.

Prevalence:

 

5-15% of Users.

 Time Saving:

Prioritize maximizing
personal efficiency.

MEET THE
CREATIVE PRO.

Users with complex creative workflows who demand high performance and enhanced reliability in specialized applications

 

Typical roles:

Finance, marketing,
legal, strategy.

Prevalence:

 

5-15% of Users.

 Time Saving:

Prioritize maximizing
personal efficiency.

What do you need?

 

UNINTERRUPTED CREATIVE FLOW.

DESIGN AS
EXPRESSION.

CREATIVE FLOW
ANYWHERE.

IMMERSIVE
INTERFACES.

APPLICATION
OPTIMIZED.

PEACE OF MIND
RELIABILITY.

Value beauty in
their devices, and
clean,
streamlined
workspaces -
 

exceptional design
is part of their self
expression.

Desire to work
from cafes, out of
doors, or at home,
demands more 
lightweight, flexible devices 
with displays
visible in varied
lighting
conditions
.

Ecosystem of highly
customized
peripherals–

including pens and
drawing tablets,
extra screen space,
and headphones to
listen to music
while working.

Need seamless integration with
critical applications
(ie – Adobe suite).

Often work with
multiple power-
hungry
applications open
simultaneously

Extremely anxious
about losing work 

due to crashes
or failures in cloud
storage or PC
crashes.

 

 

DESIGN AS
EXPRESSION.

CREATIVE FLOW
ANYWHERE.

Value beauty in
their devices, and clean,
streamlined
workspaces

exceptional design
is part of their self
expression .

 

Desire to work
from cafes, out of
doors, or at home,
demands more
lightweight,
flexible devices

with displays
visible in varied
lighting
conditions
.

 

 

IMMERSIVE INTERFACES.

APPLICATION
OPTIMIZED.

Ecosystem of highly
customized peripherals–

including pens and
drawing tablets,
extra screen space,
and headphones to
listen to music
while working.

 

Need seamless
integration with
critical applications
(ie – Adobe suite).

Often work with
multiple power-
hungry
applications open
simultaneously

.

.

 

 

PEACE OF MIND
RELIABILITY.

Extremely anxious
about losing work

due to crashes or
failures in cloud
storage or PC
crashes. 


 

MEET THE
POWER USER.

Professionals who demand ultimate performance and mission-critical reliability on highly customized devices for SW development, data analysis, product design and engineering.

 

Typical roles:

Designers, Developers,
Engineers, and
Data Scientists.

Prevalence:

 

10-30%
(varies broadly by
industry).

Max Performance:

Highest power needs
of all segments.

MEET THE
POWER USER.

Professionals who demand ultimate performance and mission-critical reliability on highly customized devices for SW development, data analysis, product design and engineering.

 

Typical roles:

Designers, Developers,
Engineers, and
Data Scientists.

Prevalence:

 

10-30%
(varies broadly by
industry).

Max Performance:

Highest power needs
of all segments.

What do you need?

 

CUSTOMIZATION FOR MAX PERFORMANCE.

ULTIMATE PERFORMANCE.

FUTURE-PROOF EXPANDABILIY.

MISSION-CRITICAL RELIABILITY.

FAST, SECURE CONNECTIVITY.

FLEXIBILITY FOR REMOTE WORK.

Need uncompromised performance.

Highly customized
 
and “hacked” set-ups require future-
proofed
expandability
to
update with
evolving technology
and serviceability to
protect investment.

Demand utmost
reliability
&
uninterrupted
workflow as they
manage mission-
critical IP.

Need high level of
connectivity
for
multiple high-res
peripherals
(displays) and
transferring of
large, high
confidential files.

Not truly “on the
go” but need
options for
unthrottled
performance when
working remotely.

 

 

ULTIMATE
PERFORMANCE

FUTURE-PROOF
EXPANDABILIY

Need
uncompromised
performance
.

 

Highly customized
and “hacked” set-
ups require future-
proofed
expandability
to
update with
evolving technology
and serviceability to
protect investment.

 

 

MISSION-CRITICAL
RELIABILITY

FAST, SECURE
CONNECTIVITY

Demand utmost
reliability
&
uninterrupted
workflow as they
manage mission-
critical IP
.

 

Need high level of
connectivity
for
multiple high-res
peripherals
(displays) and
transferring of
large, high
confidential files. 

 

 

FLEXIBILITY FOR
REMOTE WORK

Not truly “on the
go” but need
options for
unthrottled
performance when
working remotely.  


 

MEET THE
FRONTLINE HERO.

Users that often serve as the face of an organization, making first impressions from inside sales, service, and support roles, with shared devices

 

Typical roles:

Reception,
Admissions, Inbound
sales, Administration

Prevalence:

> 20% of users

In the office:

60% of time
spent AT DESK

MEET THE
FRONTLINE HERO.

Users that often serve as the face of an organization, making first impressions from inside sales, service, and support roles, with shared devices

 

Typical roles:

Reception,
Admissions, Inbound
sales, Administration

Prevalence:

> 20% of users

In the office:

60% of time
spent AT DESK

What do you need?

 

FAST AND RELIABLE ACCESS.

TIME

SENSITIVE
TASKS.

CONSISTENT
SECURE ACCESS.

VOICE OF THE
ORGANIZATION.

DESK-BASED.

COMFORTABLE
ERGONOMICS.

Task oriented -
require fast and
reliable systems
for
customer
interactions.

Need fast
authentication
,

for dedicated or
shared devices

Physical device
security
also
important.

Often interface
directly with
customers – need
high quality audio
including noise
cancellation and 
reliable phone
connectivity.

Desk aesthetics are
important,
especially in
customer facing
environments –
cable management,
and a clean
workspace
are key.

Comfortable,
flexible
ergonomics
critical for long
hours spend at
the desk .

 

 

TIME
SENSITIVE TASKS.

CONSISTENT SECURE ACCESS.

Task oriented -
require fast and
reliable systems
 
for
customer
interactions.

 

Need fast
authentication
,

for dedicated or
shared devices

Physical device
security
 
also
important.

 

 

VOICE OF THE
ORGANIZATION.

DESK-BASED.

Often interface
directly with
customers – need
high quality audio
including noise
cancellation and 
reliable phone
connectivity.

 

Desk aesthetics are
important,
especially in
customer facing
environments –
cable management,
and a clean
workspace
 
are key.

 

 

COMFORTABLE
ERGONOMICS.

Comfortable,
flexible
ergonomics
critical for long
hours spend at
the desk.