Bechtle Austria backs multi-channel strategy

• Bechtle consolidates sales capabilities under one roof
• Unique selling point in Austrian market
• Bechtle Austria sowing the seeds for healthy growth

Vienna, 18 December 2023 – From January 2024, Bechtle will begin operating under the name Bechtle Austria GmbH in preparation for the merger of its IT system houses with Bechtle direct Austria, thus bundling both companies’ previously discrete sales strategies under one roof. The move sees Bechtle continuing to pursue its approach of combining direct sales with on-site support to drive stronger growth with the result being a large multi-channel IT provider with some 400 employees at nine locations country-wide. Customers in the private and public sectors benefit from being able to quickly procure IT infrastructure as well as IT services from a single source, which makes Bechtle Austria stand out from the crowd on the Austrian market. With this restructuring, Bechtle expects to see significant growth and an increase in market share, which will continue to be overseen by current managing directors Thomas Kast, Daniel Knözinger and Robert Öfferl.

“We are consolidating the strengths of the individual companies to form a holistic IT service provider in Bechtle Austria. In doing so, we are aligning ourselves with the market and our customers’ need for greater speed, more extensive expertise and significantly streamlined processes to lay the foundations for healthy growth,” says Michael Guschlbauer, COO IT System House & Managed Services, Bechtle AG.

Paving the way to One Bechtle.

The largest German IT system house has been active on the Austrian market for 15 years with Bechtle direct and Bechtle IT-Systemhaus, with the two having worked closely on several customer projects over the years. Bechtle direct is a specialist in phone and digital sales and relies on fast processes, high availability and a tailored online procurement system, the system house sets its focus on an all-encompassing consulting and service portfolio for data centre solutions, IT security, multi-cloud, modern work, networking and managed services. The existing sites in Vienna, St. Pölten, Wiener Neudorf, Graz, Gleisdorf, Linz, Traun, Innsbruck and Götzis will remain to ensure customers can continue to rely on the company’s regional presence.

Bechtle Group specialists also consolidating expertise

Also from 01 January 2024, the two companies specialising in software and application solutions in Austria will being operating under one name—Smartpoint Dataformers GmbH in Linz, Vienna, Graz, Eisenstadt and Zwettl. Both companies carry top-level Microsoft certifications in the Collaboration & Content as well as Customer Relationship Management categories. Together with PLM specialist Planetsoftware GmbH, these two companies complement the Bechtle Group’s presence in Austria.