Bechtle appoints Martin Kull as Vice President Switzerland

• Experienced industry expert takes over leadership of Bechtle Switzerland
• Christian Speck and Bechtle part ways by mutual agreement
• Focus on expanding future-oriented business areas

Neckarsulm, 20 October 2025 – Bechtle has appointed Martin Kull as Vice President Switzerland, effective today. The 60-year-old Swiss national succeeds Christian Speck, who is leaving the company by mutual agreement after nine years. In his most recent role, Christian Speck oversaw the activities of Bechtle Schweiz AG, Bechtle Suisse SA and Bechtle direct AG. The Bechtle Executive Board would like to express its sincere gratitude to Christian Speck for his commitment and valuable contributions, particularly in driving Bechtle’s multichannel strategy in the Swiss market. Martin Kull brings extensive industry experience and will assume overall responsibility for all sales channels in Switzerland. He joins Bechtle from ICT service provider Orange Business, where he held various leadership roles over eight years and most recently served as Managing Director for the DACH region and Eastern Europe. His previous career stops include systems integrator Etrali SA, global communications company Avaya, and cybersecurity vendor Acronis.

“With Martin Kull, we’re gaining an exceptionally capable and experienced leader who will continue to advance our strategy, drive sustainable growth for Bechtle in Switzerland, and expand our future-oriented business areas,” says Konstantin Ebert, COO, Bechtle AG.

Bechtle aims to further strengthen its position as a leading IT partner for SMEs, large enterprises and the public sector in Switzerland, and to continue outpacing market growth. The goal is to strengthen collaboration across all channels to deliver comprehensive customer support and unlock additional synergies. “I greatly value Bechtle’s strong reputation and its open, entrepreneurial culture. I’m excited to build on the strengths of our Swiss team and work together to drive Bechtle’s continued success,” says Martin Kull.

A strong IT partner for Swiss businesses

Switzerland was Bechtle’s first market outside Germany, marking the start of its international expansion in 1996. In addition to Bechtle direct and Bechtle Schweiz AG, which serve the German-speaking regions, and Bechtle Suisse SA, which focuses on the French-speaking parts of the country, the Bechtle Group’s Swiss operations today include ERP and CRM specialist Aproda AG, as well as subsidiaries specialising in PLM and 3D printing solutions: Bechtle PLM Schweiz AG and Bechtle Additive Manufacturing Schweiz AG. Bechtle employs a total of 1,091 people across 14 locations in Switzerland and generated nearly 543 million euros in revenue in the 2024 fiscal year.