A RAM stick next to a green neon arrow pointing up with a dollar icon, indicating rising memory prices.

Memory shortage – How organisations can respond.

Prices for traditional RAM and SSD storage are rising, increasing the cost of devices, server storage and data‑centre infrastructure. How can you counter this trend, and what alternatives are available?

Reasons behind the memory shortage

A few weeks ago, the shortage mainly affected RAM (DDR4 and DDR5). Supply is now tightening for flash storage (NAND) as well, which is used in SSDs, USB sticks and even televisions and this is pushing prices up across these product categories. PC manufacturers report that memory now accounts for roughly a third of total production costs, which is twice as much as last year.
One consequence is that low‑cost entry‑level laptops may become harder to find because profit margins are too small. Another factor is that manufacturers are prioritising more profitable memory types such as HBM (High Bandwidth Memory), server DRAM and NAND flash. Production lines have been shifted accordingly, which further reduces the availability of standard memory modules.

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Our service, your advantage:

Stock availability you can rely on:

We secure product availability for you by holding agreed‑upon stock, helping you avoid shortages and plan your costs more reliably.

Clear alternatives for every scenario:

We provide tailored advice on options such as moving data to the cloud, hybrid setups, storage optimisation and more, so you can choose the approach that best fits your organisation.

Full transparency:

We proactively notify you about upcoming service renewals through to the end of 2026. Each renewal comes with individual guidance so you can take timely action.

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A man and a woman using a tablet while working in a warehouse

Hardware purchasing with optional storage at Bechtle.

As a major IT provider, we offer a service that helps you stay flexible – optional hardware storage at Bechtle. You can purchase laptops, smartphones and other devices at current prices without needing to receive them immediately. We store the hardware for you, so you do not need your own warehouse space.
You decide when to call off the devices – in small quantities or in larger batches. This helps you protect yourself against further price increases and stay operational even in tight market conditions. Storage fees only apply from day 91 onwards. Even in challenging times, we are the reliable IT partner at your side.

Bitkom Whitepaper – Insights into the storage market – Download now!

The industry association, Bitkom, has published a whitepaper on the current challenges in the storage market. It explains the background and impact of the situation and provides recommendations for IT procurement. Download it now.

View whitepaper

(Asset only available in German.)

It’s about your organisation’s ability to move forward.

Many companies are feeling the impact of rising RAM and NAND‑flash prices as delays in digitalisation projects are becoming increasingly likely. These include, amongst others:

Hardware refresh cycles slow down, increasing several risks.

Planned rollouts of clients and servers stall.

ERP and database modernisation projects are postponed.

AI and analytics platforms cannot be deployed.

Backup and archiving projects lack the required hardware.

This all means necessary modernisation efforts are delayed and can quickly become a barrier to your organisation’s future readiness. We recommend discussing your situation with an experienced IT partner and reviewing tailored options for your environment. Get in touch. Our experts are happy to advise you.

Get in touch now for a consultation!

There is clear need for action now. We work with you to assess the risks, identify alternatives and support the implementation. Our experts look forward to hearing from you.