Personas – Create the ideal workspace for every user.
People work in different ways, yet many organisations still give everyone the same setup. The result? Frustration, inefficiency, and unnecessary IT costs. But there is a better way. A persona-based approach helps you identify distinct user types across your organisation and tailor IT resources to their needs.
From hardware and licences to support and onboarding, employees get exactly what they need to work efficiently. It’s a win-win for IT, HR, management—and every member of your team and Bechtle will guide you step by step through your persona strategy.
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Why personas matter.
A business developer who’s always on the road needs very different tools than an administrative assistant behind a desk. Yet too often, they receive the same laptop, licences, and peripherals—a mismatch that costs time, money, and productivity.
By defining clear user profiles, you gain insight and can organise IT around workstyles instead of job titles. That means flexibility where it matters and standardisation where it counts.
- Avoid one-size-fits-all solutions that don’t fit every employee
- Equip staff with the right tools from day one
- Relieve the pressure on IT management and reduce ad hoc requests
- Achieve strategic IT goals
- Strengthen collaboration between IT and HR
The ideal workspace begins with understanding what employees truly need. Personas make those differences tangible—and turn insight into action. Not as a one-off project, but as a strategic part of your IT approach. Want to find out more? Download the whitepaper!
“When IT solutions are rolled out without a clear understanding of user profiles, functionality rarely matches real needs. That disconnect costs time, money, and energy—for both IT teams and employees. And it’s a missed opportunity, because even small adjustments can deliver big improvements.”
Daniel Maelissa, Business Consultant at Bechtle
Who benefits from a persona strategy?
Any organisation that wants to move from ad hoc IT decisions to a strategic approach—and is navigating hybrid work—can gain from working with personas.
- For IT, it means greater visibility into resources, tighter control over costs and management, and valuable input for lifecycle planning and standardisation. Plus fewer escalations, fewer last-minute requests.
- Employees start day one with the right tools and enjoy better support from IT—less frustration, more productivity.
- And the benefits go beyond IT. Stronger buy-in for technology decisions, closer collaboration between IT, HR, and management, and a solid foundation for future digitalisation.
Discover Bechtle’s persona approach
Any organisation that wants to move from ad hoc IT decisions to a strategic approach—and is navigating hybrid work—can gain from working with personas.
We start with an intake session and align with IT, HR, and key stakeholders. This step is crucial for building buy-in across the organisation because this initiative impacts more than just IT.
We collect insights from employees through surveys and in-depth conversations. Talking to end users adds valuable insights and uncovers pain points in their work experience.
We translate these insights into clear, manageable personas—typically three to four profiles that reflect your organisation’s needs.
We deliver a detailed advisory report, outlining the right hardware, software, licences, and workspace components for each persona. We can also support or manage the implementation process.
Discover how a persona-based approach can transform your organisation.
A modern workplace needs a strategy that truly reflects the people who use it. Personas bridge the gap between your end users and IT management, ensuring technology works for everyone. Curious what this could look like in your organisation? Book a free consultation with our workspace experts—they’ll be happy to explore the possibilities with you.