ARP Schweiz AG reinforces management board

  • Daniel Kuster joins Bernhard Gysi as second managing director
  • Tremendous untapped value in ARP’s home market, Switzerland
  • Management team creates new potential for growth

Neckarsulm, 5 September 2018 – Daniel Kuster has joined the management team of ARP Schweiz AG effective immediately. After a spell with ARP as a product manager 25 years ago, the 54-year-old now returns to the company as managing director. The experienced leader has excellent connections in the Swiss IT market. Side-by-side with Bernhard Gysi, Mr Kuster will play a decisive role in shaping the IT provider's ambitious goals heading forward. The ARP Group is a subsidiary of Bechtle AG. 

A Swiss native, Daniel Kuster boasts excellent experience in the B2B segment and knows the ropes of the sales business. Following stints at ALSO, SWIP Handels AG, and Lenovo, the IT business engineer most recently served as the Director for Sales & Volume Distribution at Ingram Micro in Switzerland. “In Daniel Kuster, we were able to win a renowned industry expert for ARP Switzerland. He’s valued by customers and vendors alike, and he’s already very familiar with Bechtle and ARP. And now he’s adding his varied experience to our organisation. His contributions will take our sales power to the next level in no time. In addition to his expertise, Mr Kuster brings leadership qualities to the role that are very much in line with our corporate culture—an aspect that has always been very important to us,” explains Jürgen Schäfer, COO, IT E-commerce, Bechtle AG. 


Daniel Kuster will work with Bernhard Gysi  to up the momentum as they pursue the path ahead, while driving growth in new business segments. “ARP gives me plenty of opportunity to contribute my know-how within a culture of doing business that suits me very well. I’m looking forward to tapping into new segments with the ARP team, while we continue to bolster the ones where we’re already active. Always with the goal of spurring organic growth by offering more solutions to our customers,” says the new managing director. For Daniel Kuster, his return to ARP comes as a natural step: “IT is at home at ARP—not only in Switzerland, but across national borders under the roof of Bechtle AG. With a motivated team, we can continue to step up our competitive game and achieve new milestones together.” 

Daniel Kuster
Jürgen Schäfer
Press Release