HP Communication Warranties & Services

97 items

Manufacturer:

Poly Studio X72/TC10 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4858883-61 Manufacturer no.: U98SYPV
€902.99
Gross price: €1,110.68 incl. €207.69 VAT
Delivery from 9. December.
100+ items in stock.
Poly Studio X72/TC10 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4858879-61 Manufacturer no.: U98SXPV
€378.99
Gross price: €466.16 incl. €87.17 VAT
Delivery from 10. December.
Available.
Poly Studio X72 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4858872-61 Manufacturer no.: U99P9PV
€744.99
Gross price: €916.34 incl. €171.35 VAT
Delivery from 9. December.
100+ items in stock.
Poly Studio X72 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4858870-61 Manufacturer no.: U99P8PV
€312.99
Gross price: €384.98 incl. €71.99 VAT
Delivery from 10. December.
Available.
Poly Studio Base Kit G9 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4835383-61 Manufacturer no.: U95J9PV
€504.99
Gross price: €621.14 incl. €116.15 VAT
Delivery from 10. December.
Available.
Poly Studio V52 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4825175-61 Manufacturer no.: U86MQPV
€409.99
Gross price: €504.29 incl. €94.30 VAT
Delivery from 10. December.
Available.
Poly Studio V52 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4825173-61 Manufacturer no.: U86MNPV
€171.99
Gross price: €211.55 incl. €39.56 VAT
Delivery from 10. December.
Available.
Poly G7500 E70 + TC10 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4809236-61 Manufacturer no.: P88280312
€2,165.00
Gross price: €2,662.95 incl. €497.95 VAT
Delivery from 10. December.
Available.
Poly G7500 E70 + TC10 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4809233-61 Manufacturer no.: P88280112
€908.99
Gross price: €1,118.06 incl. €209.07 VAT
Delivery from 9. December.
100+ items in stock.
Poly HP PC 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4804455-61 Manufacturer no.: P88230112
€66.99
Gross price: €82.40 incl. €15.41 VAT
Poly HP PC 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4792516-61 Manufacturer no.: P88230312
€157.99
Gross price: €194.33 incl. €36.34 VAT
Delivery from 10. December.
Available.
Poly Studio X52 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4787032-61 Manufacturer no.: P87620112
€201.99
Gross price: €248.45 incl. €46.46 VAT
Delivery from 10. December.
Available.
Poly Studio X52 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786603-61 Manufacturer no.: P87620312
€481.99
Gross price: €592.85 incl. €110.86 VAT
Delivery from 10. December.
Available.
Poly Studio X70 & TC10 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786599-61 Manufacturer no.: P88155312
€946.99
Gross price: €1,164.80 incl. €217.81 VAT
Delivery from 9. December.
100+ items in stock.
Poly Rove 30 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786574-61 Manufacturer no.: P86930312
€43.99
Gross price: €54.11 incl. €10.12 VAT
Delivery from 9. December.
100+ items in stock.
Poly B4 Base Station 3Y Plus Service
Country variant: Ireland (English)
Application: Telephony
Service type: Advance exchange service
Response time: Next business day
Product no.: 4786560-61 Manufacturer no.: P86830312
€43.99
Gross price: €54.11 incl. €10.12 VAT
Delivery from 9. December.
100+ items in stock.
Poly Rove & 40 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786555-61 Manufacturer no.: P86810312
€43.99
Gross price: €54.11 incl. €10.12 VAT
Delivery from 9. December.
100+ items in stock.
Poly Trio 8300 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786514-61 Manufacturer no.: P66800312
€67.99
Gross price: €83.63 incl. €15.64 VAT
Delivery from 10. December.
Available.
Poly Trio 8300 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786513-61 Manufacturer no.: P66800112
€29.99
Gross price: €36.89 incl. €6.90 VAT
Delivery from 9. December.
100+ items in stock.
Poly Small Room Kit Zoom 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786292-61 Manufacturer no.: P88140312
€480.99
Gross price: €591.62 incl. €110.63 VAT
Delivery from 10. December.
Available.
Poly Large Room Kit Zoom 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786290-61 Manufacturer no.: P88160312
€892.99
Gross price: €1,098.38 incl. €205.39 VAT
Delivery from 10. December.
Available.
Poly Small Room Kit MTR 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786276-61 Manufacturer no.: P97600312
€480.99
Gross price: €591.62 incl. €110.63 VAT
Delivery from 10. December.
Available.
Poly Studio R30 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786275-61 Manufacturer no.: P69390112
€60.99
Gross price: €75.02 incl. €14.03 VAT
Delivery from 10. December.
Available.
Poly G7500 with E70 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786262-61 Manufacturer no.: P87310112
€908.99
Gross price: €1,118.06 incl. €209.07 VAT
Delivery from 9. December.
100+ items in stock.
Poly GC8 USB 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786258-61 Manufacturer no.: P30780112
€113.99
Gross price: €140.21 incl. €26.22 VAT
Delivery from 10. December.
Available.
Poly G7500 with EE-4x 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786257-61 Manufacturer no.: P85740312
€2,165.00
Gross price: €2,662.95 incl. €497.95 VAT
Delivery from 10. December.
Available.
Poly CCX 700 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786255-61 Manufacturer no.: P49740112
€16.99
Gross price: €20.90 incl. €3.91 VAT
Delivery from 9. December.
100+ items in stock.
Poly TC8 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786252-61 Manufacturer no.: P30760312
€288.99
Gross price: €355.46 incl. €66.47 VAT
Delivery from 10. December.
Available.
Poly CCX 500 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786250-61 Manufacturer no.: P49720312
€34.99
Gross price: €43.04 incl. €8.05 VAT
Delivery from 10. December.
Available.
Poly CCX 505 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786248-61 Manufacturer no.: P49735112
€18.99
Gross price: €23.36 incl. €4.37 VAT
Delivery from 9. December.
100+ items in stock.
Poly CCX 400 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786246-61 Manufacturer no.: P49700112
€14.99
Gross price: €18.44 incl. €3.45 VAT
Delivery from 9. December.
100+ items in stock.
Poly CCX 600 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786243-61 Manufacturer no.: P49780112
€16.99
Gross price: €20.90 incl. €3.91 VAT
Delivery from 9. December.
100+ items in stock.
Poly CCX 700 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786240-61 Manufacturer no.: P49740312
€40.99
Gross price: €50.42 incl. €9.43 VAT
Delivery from 9. December.
100+ items in stock.
Poly CCX 400 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786238-61 Manufacturer no.: P49700312
€34.99
Gross price: €43.04 incl. €8.05 VAT
Delivery from 9. December.
100+ items in stock.
Poly GC8 USB 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support
Response time: Next business day
Product no.: 4786237-61 Manufacturer no.: P30780312
€268.99
Gross price: €330.86 incl. €61.87 VAT
Delivery from 9. December.
100+ items in stock.
Poly G7500 with EE-4x 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786235-61 Manufacturer no.: P85740112
€908.99
Gross price: €1,118.06 incl. €209.07 VAT
Delivery from 9. December.
100+ items in stock.
Poly CCX 500 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786234-61 Manufacturer no.: P49720112
€14.99
Gross price: €18.44 incl. €3.45 VAT
Delivery from 10. December.
Available.
Poly TC8 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786233-61 Manufacturer no.: P30760112
€121.99
Gross price: €150.05 incl. €28.06 VAT
Delivery from 9. December.
100+ items in stock.
Poly VVX 350 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786232-61 Manufacturer no.: P48830312
€34.99
Gross price: €43.04 incl. €8.05 VAT
Delivery from 10. December.
Available.
Poly VVX 150 3Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786227-61 Manufacturer no.: P48810312
€25.99
Gross price: €31.97 incl. €5.98 VAT
Delivery from 10. December.
Available.
Poly VVX 350 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786225-61 Manufacturer no.: P48830112
€14.99
Gross price: €18.44 incl. €3.45 VAT
Delivery from 10. December.
Available.
Poly VVX 150 1Y Plus Service
Version: Ireland (English)
Application: Telephony
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786219-61 Manufacturer no.: P48810112
€14.99
Gross price: €18.44 incl. €3.45 VAT
Delivery from 10. December.
Available.
Poly Studio P15 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786218-61 Manufacturer no.: P69370112
€18.99
Gross price: €23.36 incl. €4.37 VAT
Delivery from 10. December.
Available.
Poly SYNC 60 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786211-61 Manufacturer no.: PSYNC60312
€61.99
Gross price: €76.25 incl. €14.26 VAT
Delivery from 10. December.
Available.
Poly EncorePro 3Y Plus Service
Version: Ireland (English)
Application: Headset
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786140-61 Manufacturer no.: PENCORP312
€11.99
Gross price: €14.75 incl. €2.76 VAT
Delivery from 10. December.
Available.
Poly Studio USB 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786130-61 Manufacturer no.: P85830112
€60.99
Gross price: €75.02 incl. €14.03 VAT
Delivery from 10. December.
Available.
Poly Studio E70 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786129-61 Manufacturer no.: P87090112
€263.99
Gross price: €324.71 incl. €60.72 VAT
Delivery from 9. December.
100+ items in stock.
Poly Studio X30 3Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 3 years
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Software upgrades, Hotline support, Software updates, Video-based expert support, Advance parts replacement
Response time: Next business day
Product no.: 4786126-61 Manufacturer no.: P85980312
€480.99
Gross price: €591.62 incl. €110.63 VAT
Delivery from 9. December.
100+ items in stock.
Poly Studio X30 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786123-61 Manufacturer no.: P85980112
€201.99
Gross price: €248.45 incl. €46.46 VAT
Delivery from 10. December.
Available.
Poly Studio X50 1Y Plus Service
Version: Ireland (English)
Application: Video conference systems
Duration: 1 year
Service type: Advance exchange service
Included service: Technical support, Access to online support tools, Hotline support, Software updates, Video-based expert support, Advance parts replacement, Software upgrades, Parts
Response time: Next business day
Product no.: 4786120-61 Manufacturer no.: P85970112
€313.99
Gross price: €386.21 incl. €72.22 VAT
Delivery from 10. December.
Available.

Guaranteeing your ability to communicate.

Imagine you’re getting ready to begin a crucial meeting with stakeholders around the world—but your conference system won’t launch. Not only is this scenario a personal nightmare for you, the organiser, but it can also cost your company dearly. While it’s impossible to guarantee that every system will work all the time, you should plan ahead for those critical moments. Even before you purchase your phone or conference system, we provide in-depth advice to ensure you find a system that fits seamlessly into your IT infrastructure. The hardware itself is produced by renowned manufacturers such as Cisco and Polycom.

Warranty upgrades by leading manufacturers.

Our long-term partnerships with leading manufacturers in all areas of IT—communication included—means our product managers know their products inside out, how to use them and how they fit into your network. We ensure that replacement parts, accessories and consumables are always available, while the manufacturers offer extensive product warranties and warranty upgrades. Polycom, for instance, offers an optional premium service for conference systems, guaranteeing a certain level of availability. Cisco lets you upgrade your warranty to include next-business-day hardware exchanges. Read more in the Communication category under Warranties and service.

Making way for new trends.

IT is constantly reinventing itself. In the field of communication, landlines are giving way to VoIP, to the great benefit of businesses. But preparing for such major shifts entails keeping an eye on the market, which we at Bechtle pride ourselves on doing. Our online shop comprises more than 70,000 products in total, but what’s even more impressive is that we add an average of 285 new items each week to replace obsolete equipment or simply to expand our offering. This ensures that our customers will always find the latest trends—so their companies can take full advantage of the potential afforded by one of the most innovative industries in the world.