Bechtle announces the first radical corporate redesign in its over 40-year history.
The step aims to bolster the company’s brand, increase brand awareness, and ensure a memorable, accessible and consistent presence in the digital space.
A rare choice in the IT industry’s corporate designs, green is the defining hue in Bechtle’s CD, lending the brand’s appearance a particularly distinct trait.
The primary colours—Experience, Progressive and Future Green—combined with a splash of white, create a fresh look that is accentuated by bold colours such as Straight Blue, Energizing Lime and Light Orange
The rhombus in the centre echoes the original logo, adding a sense of openness to the future.
Its 19-degree incline is reflected across the entire corporate design, making appearances in the new, lower-case wordmark, colour gradients and icons, as well as a new proprietary font, Bechtle Pro.
When Bechtle developed its first logo in 1983, the aim was to express the digital sector by using the seven segment font.
Two evolutions and 41 years later: The new Bechtle logo is open, clear and ready for analogue and digital. The Bechtle name has been peeled off the logo to set the two side by side and lend greater impact to the wordmark.
