In 1962, Karl Ruppert founded a men’s clothing shop in the Bavarian town of Weilheim. It quickly grew, attracting customers through attractive prices. Now known as K&L Ruppert, the family-owned, mid-sized clothing business has more than 60 stores in six (mostly southern) German states. Tradition and modernity go hand in hand for K&L Ruppert—and not just when it comes to fashion. The clothing retailer introduced its in-house IT back in 1974 and launched its first website in 1997, followed by an online shop in 2008. Its warehouse in Weilheim, featuring a cutting-edge logistics centre, sends merchandise to individual stores, where customers can shop for a wide range of athletic, business and casual wear and accessories, with collections changing ten times a year.