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The iMac delivers high performance with faster Intel Core processors, a powerful Radeon Pro video card, and Thunderbolt 3 (USB C) connectivity. The SSD flash memory ensures high capacity and speed.
The iPhone SE is the most powerful 11.94 cm (4.7") iPhone ever. It packs an A13 Bionic chip for breath-taking performance and a 12 MP wide-angle camera with Portrait mode, Portrait Lighting effects, Depth Control, next-generation Smart HDR and 4K video.
The Apple iPhone 11 has a 15.5 cm (6.1") Liquid Retina HD display and a dual-camera system for wide and ultra-wide angle photography. 17 hours of video playback and water-resistant down to 2 metres.
5G speeds. The iPhone 12 models are beautifully designed with innovative features including an A14 Bionic Chip, an advanced dual camera system and a 6.1" (15.5 cm) Super Retina XDR display with Ceramic Shield front.
The iMac has been transformed into a much more compact and remarkably thin device thanks to the Apple M1 Chip. Designed to brighten any space and match the user's personal style.
Apple iPhone 13. 15.4 cm (6.1") Super Retina XDR display. Huge camera upgrade. Tough Ceramic Shield. Aerospace-grade aluminium. Industry-leading IP68 water resistance.
Apple iPhone 13 mini. Brighter 13.7 cm (5.4") Super Retina XDR display so it's easier to see in full sunlight. The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more.
Apple iPhone 13 Pro. More responsive 15.4 cm (6.1") display with ProMotion. Tough Ceramic Shield. Surgical-grade stainless steel. Industry-leading IP68 water resistance.
5G speeds. A14 Bionic Chip. Super Retina XDR display with 13.7 cm (5.4") all‑screen OLED display. The Apple iPhone 12 mini is 11% slimmer, 15% smaller and 16% lighter than the iPhone 12.
Apple iPhone 13 Pro Max. The 17 cm (6.7") Super Retina XDR display with ProMotion has rounded corners and delivers 2778 x 1284-pixel resolution at 458 ppi. The biggest Pro camera system upgrade ever with three all-new cameras.
The MacBook Air is Apple's thinnest and lightest notebook and now comes with the Apple M1 Chip. Up to 3.5x more CPU performance. Up to 5x faster GPU speeds.
The Apple M1 Chip gives the 33.8 cm (13.3") MacBook Pro unbelievable speed and power. Up to 2.8x more CPU performance. Up to 5x faster graphics speed.
The MacBook Pro with a choice of 33.8 cm (13.3") or 40.6 cm (16.0") screens, super-fast Intel processors, next-generation graphics and long battery life is the ultimate pro notebook for the ultimate user.
The iPad Air is equipped with a larger 27.7 cm (10.9") all-screen Liquid Retina display, enhanced cameras and audio, a newly integrated touch ID sensor and the powerful A14 Bionic for a huge performance boost.
Believe everything you've heard. The ultimate listening experience. The AirPods Max completely redefine over-ear headphones.
The 9th-generation Apple iPad comes with a 25.9 cm (10.2") Retina display with True Tone, the powerful A13 Bionic chip and iPadOS 15. The front camera with Center Stage makes video calls even more engaging.
The Apple M1 Chip takes the most versatile desktop into another dimension. Up to 3x more CPU performance. Up to 6x faster graphics. And the most advanced Neural Engine for up to 15x faster machine learning.
The Apple iPod touch impresses with features such as audio playback, Siri, TV and video. The choice of colours and capacities are another plus.
Check your health. Stay on top of your workouts. Get the motivation you need to reach your fitness goals. And stay in touch with the people and information that are important to you.
The Apple Watch SE has all the essential functions of the Apple Watch in a modern design that users love - and all at a lower price.