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Presence on-site and beyond
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Our buying habits have undergone a fundamental change over the last few years. It’s therefore now necessary to tackle customers’ uncertainty about whether they should buy a new car and the lack of footfall in car dealerships.
A big problem that means concerns are always at the forefront of our minds.
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Here are some figures on purchasing habits:
- 97% of potential purchasers use the internet before visiting a car dealership. (Source: GfK, 2018)
- 7 – the number of car dealerships that potential customers visited before they made a vehicle purchase in the past. Today the figure is only one or two. (Source: GfK, 2018)
- Every second person decides against a sale where they haven’t heard back from the dealer. (Source: Customer Experience Excellence, study, KPMG, 2018)
- 21% of all customers see personalisation as a critera for loyalty. (Source: Customer Experience Excellence, study, KPMG, 2018)
E-commerce is definitely something that compliments sales in car dealerships: Consumers receive a large amount of personalised information that makes it possible for them to get a clear mental image of the car they’re interested in.
This new buying behaviour makes it easier for car dealers and their sales employees to better anticipate customer reactions and get a better grip on their territory—online too.
At home, on the go, in the office and in hybrid working conditions—Device as a Service can be customised to any profile. And you benefit from premium devices and accessories (laptop or desktop, smartphone, tablet). This means you can work from France or anywhere else in Europe, especially with proactive maintenance and detect possible issues before your devices get damaged. And when you need a replacement device, you’ll get it within 24 hours.
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Time for the customer journey
The customer journey usually starts at a computer and then progresses with a smartphone to interact with a chatbot or a call centre. The final step is the conclusion of a purchase at a point of sale.
At a time when it’s more difficult than ever to transform leads, availability is crucial to ensure optimum following up of action started by the sales employee and boost the conversation rate.
With device-as-a-service, you take the weight off your IT team, unburdening them of the admin of all IT positions, devices, and their lifecycle. A thankless and time-consuming task that can be outsourced. Hardware and software are also automatically updated, in accordance with the GDPR and your company’s privacy policy, naturally.
Saving you considerable time that you can invest in making the customer journey more personal with more regular monitoring.
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Protecting the environment
Protecting the environment is one of the key topics where companies can gain a competitive edge. As a car dealer, you can develop services to give you this edge.
The scrappage bonus with its extra eco-bonus, developing and selling new hybrid and electric vehicles as well as developing eco car dealerships—these are all perfect examples of a changing world.…
So why not go one step further into this strategy and look to sustainable development?
Our Device as a Service package includes carbon neutral Replay Services which ensures all of your carbon emissions are balanced out. And just like when selling a car, this ensures optimisation of your IT’s end of life management and gives it a second life.