A short history of consumerism – From purchasing to subscriptions.
There are two reasons why society is turning to “as a Service” models:
- Firstly, the economy is reinventing itself so that goods and services can be produced sustainably. 73 % of French say the environment is a reason for choosing a subscription (source: End of Ownership 2020 study).
- Purchasing power – Today, it is no longer considered absolutely essential to go into debt for consumer goods. Consumers want more flexibility when it comes to payments and prefer better quality at lower prices.