The best possible answer to constantly changing user behaviour.
Our habits are changing and it makes sense that digitalisation is driving that. Companies now set great store in customer experience and are therefore turning to “as a Service” models more frequently. Thanks to the support of research and development departments, consumers are being given new options. It’s an endless loop and what is true today, will be different by tomorrow.
The same is true in business, especially when it comes to the digital transformation. Usage is, and always has been, a pillar of digital transformation. New products, new situations, etc. There are many factors affecting our usage.
Most recently, the pandemic. Coronavirus, quarantine and lockdowns in France and other countries have created a new normal with employees working from home, who would previously have been in the office. It’s not a given that companies should be flexible and constantly respond to new demands.
That’s why “as a Service” models are the best solution. As usage creates growth (optimised use is synonymous with performance) rather than being an obstacle to it, companies would do well to choose “as a Service” models.