Customer relationship management – Analyse customer data with CRM systems.

Regardless of whether it's B2B or B2C, companies that leverage CRM systems to put their customers centre stage are more successful. They know their customers better and can make more informed decisions about which are the most important for their business. A CRM system also enables businesses to reflect on their processes and improve them.
Best of all, in a CRM system, not only are feedback and successful marketing and promotional campaigns more transparent, but product quality and customer satisfaction can be analysed in more detail.

Business applications.

Business intelligence.

ERP.

Product Lifecycle Management.

CAD, PDM, CAM.

DMS/ECM.

Artificial intelligence.

Benefits of CRM systems:

Spot market potential.

Intelligent means for long-term customer relationships and advanced contact management.

Quickly ascertain customer satisfaction and easily analyse their wishes.

Marketing campaign successes are immediately tangible, higher marketing ROI.

Easier service optimisation.

Sales support, better sales prognoses and after-sales service.

Exact customer lifetime value (CLV) calculation.

Optimum customer management thanks to the integration of CRM and BI solutions.

Resolve issues before they become a problem with predictive customer support.

Our Microsoft CRM solutions at a glance:

In order to provide our customers with a versatile and cohesive CRM system that delivers a wealth of benefits, we focus on one manufacturer: Microsoft.
Alongside the well-known Dynamics 365 CRM software, Microsoft also has other intelligent tools that offer even greater opportunities to optimise customer relationship management.

Microsoft Power BI*

Microsoft Cortana Intelligence*

Microsoft Azure IoT*

Microsoft Dynamics 365

Sales*
Field Service*
Marketing*
Customer Service*
Project Service Automation*
Operation

Microsoft Dynamics 365 Business Central*

*Bechtle Competence

Microsoft Dynamics 365 is an innovative and modular tool that lets businesses of all sizes digitalise their business processes and develop new business models. As an experienced CRM partner we can also help you with individual solutions, whether on premise, in a private or public Microsoft cloud.

Baby steps or one giant leap – You decide.

Our experienced CRM experts are with you every step of the way in the fields of:

Marketing
Sales
Services
Field services
Project service automation

We can also provide you with the right know-how required for successful CRM projects today: From consulting (devising a concept) to development, training and interfaces, to system integration, maintenance and support, as well as ERP integration and BI/data warehouse.

And that’s not all. We also have the perfect CRM solutions and experts for social media engagement, IoT and artificial intelligence.

What is customer relationship management (CRM)?

When IT admins talk about customer management, they are generally referring to the CRM system rather than the strategy, even though both are very closely interlinked.

A CRM system supports businesses in building successful customer relationships with customer relationship management a tool for supporting and optimising sales and marketing. It is important to recognise customers’ wishes and needs in order to determine appropriate services and products. The more insights CRM can deliver, the easier it is for businesses to increase profitability. What’s more, CRM enables real-time communication with customers through self-service portals, customer voice, ticketing and IoT integration.

And best of all, by expanding a CRM system with other technologies or adding other departments, completely new and unique customer relations can be established. In this way, CRM systems can be successfully integrated into contact centres in combination with digital assistants in order to recognise and customer needs quickly.

There are a large number of CRM software providers on the market, but only a handful of them have focussed on customer relationship management and offer wide-ranging solutions.

Microsoft Dynamics 365 for Sales – The CRM solution for business.

Microsoft Dynamics 365 for Sales gives you the right insights at the right time into your current customer relationships and sales situations. It lets you concentrate on the important leads and sales opportunities and digitalises your entire sales process.
Motivate your sales team with the perfect mix of information and collaboration. User-friendly dashboards help you set targets and monitor results. The integrated support helps you compare your teams’ tasks with best practices. Gamification functions can also encourage some healthy competition among colleagues.
The simple user interface and seamless integration into Microsoft Office also mean your employees will be more efficient, whether individually or in teams, without having to continually change between applications.
With the common databases shared by the marketing and service departments, your sales employees always have an overview of customer relationships and are able to recognise sales opportunities and risks earlier and respond accordingly.