The managed services business in the Swiss IT market
de Bechtle Editorial Team
In a panel discussion with IT-Markt, Christian Speck, Vice President of Bechtle Switzerland, sheds light on the Swiss managed services business and makes recommendations on which areas are particularly worthwhile for managed services.
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E-Mail: info.ch@bechtle.com
As-a-Service models remain an immensely important component of modern IT strategies because they provide scalability, flexibility, and quick access to new technologies. This is especially true when customer requirements can be met through standard functionalities, whether in applications (SaaS), platforms (PaaS), or infrastructures (IaaS). However, not every product category lends itself to being used as a service. Specific or highly customized solutions often require a substantial level of integration and individualization, which is challenging to implement with standardized service approaches. A hybrid approach, which allows for individual customizations while leveraging the scalability of a service model, is key in such cases. Ultimately, what matters most is the added value for the customer and the efficiency in delivery.
Managed Services are especially well-suited for areas that heavily depend on security, high availability, and specialized technologies. Notable examples include cybersecurity, backup and recovery, as well as IT infrastructure operations. An increasingly critical factor is the integration and management of complex multi-cloud environments for hybrid IT architectures. Emerging technologies such as AI and data analytics are also becoming a growing focus. In these areas, the Managed Service approach enables companies to access expert knowledge and innovative solutions without straining their own resources.
According to a Digital Realty study, in-house data centers are gaining importance again in companies, and some applications are moving back there. Does this also indicate a decline in the market for Managed Services? How has the business evolved over the past year?
The return of certain applications to in-house data centers does not signify a weakening of the Managed Services market but rather demonstrates that hybrid scenarios are becoming increasingly important. Companies are aiming for a balance between performance, data protection, and scalability. Managed Services continue to play a pivotal role in this context, whether in securing and optimizing IT operations, managing hybrid architectures, or providing proactive cyber defense. Over the past year, we have observed a clear increase in demand, particularly in areas like cloud security and the orchestration of multi-cloud architectures. The ability to address company requirements flexibly and individually is becoming increasingly crucial, and Managed Services remain an indispensable part of this development.
Link to the mentioned study:
On-premise solutions are far from being obsolete. While the market is generally migrating to the cloud, there are still scenarios where local applications provide significant benefits. This is especially true in security-sensitive areas where data protection and control are essential, as well as for applications that require low latency or the processing of large data volumes. In the future, hybrid approaches that combine the best of both worlds will play a crucial role.
Successful Managed Services require a clear customer focus and a continuous commitment to excellence. User-friendliness, fast response times, and high service stability are essential for ensuring operational continuity. At the same time, providers must proactively drive innovation—whether through the use of automation, the integration of AI-powered solutions, or seamless management of hybrid IT environments. Additionally, building a partnership-based relationship with customers is crucial to recognize their evolving needs early on and actively develop tailored solutions.

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