Paid ads.
Looking to present your offerings on Bechtle-managed external channels including Google and social media? This is the place to be.
Why is it important?
External channels are the Swiss Army knife of every Partner Marketing campaign, extending your reach and giving you extremely flexible options that can be customised to your campaign objectives and target groups as well as a huge choice of available platforms.
If you want to ensure a large target group sees your brand, as many people as possible interact with your offering or simply want to boost sales, we recommend thinking about including ads in your campaign.
Discover what we have to offer!
Google Ads.
Advertising with Google will put your ads front and centre on the Google Search (Search Ads) and Google Display (Display Ads) Networks. Both are very effective channels for achieving various campaign objectives.
Search Ads (Google).
Description
- Ads displayed in search results
- Appear when users search for specific keywords
- Text-based content
Benefits
- Highly-relevant and targeted
- Reach users in the midst of deciding to make a purchase
- Only clicks on ads are paid
- Greater visibility by placing the ads near the top of the search results
- Potential to add product images
Use cases
- Ads displayed in search results
- Appear when users search for specific keywords
- Text-based content
Price on request
Display Ads (Google).
Description
- Banner ads on Google network partner sites
- Flexible targeting, e.g. use-based (behaviour, interests), context-based (websites covering relevant topics), or keyword-based.
- Static or animated designs
Benefits
- Wide reach and good for attracting attention
- Numerous (re)targeting options increase recognition within your target group
- Supports various display formats
Use cases
- ‘Awareness’ campaigns
- Increasing brand awareness
- Offers that catch the eye (e.g. bold designs, special promotions, new products)
- Perfect for reaching users at the start of their customer journey
Price on request
Social media and media partnerships.
With Bechtle, you can showcase your offering on various social media platforms from LinkedIn to YouTube. You even have the opportunity to leverage partnerships with renowned (IT) media to present your products and services.
Social ads.
Description
- Ads on social networks (usually LinkedIn, Facebook)
- Detailed, use-based targeting of B2B customers based on e.g. company size, job title, interests, location
- Extensive format options, e.g. images, videos, lead forms, instant experience ads
Benefits
- Targeted and high performance
- Covers the complete marketing funnel, multiple phases possible
- Multiple presentation formats
- Address new customers and retarget others
- Numerous opportunities for interacting with users (e.g. clicks, likes, comments)
Use cases
- For various campaign objectives (awareness, traffic, sales)
- Suitable for diverse offerings thanks to the extensive format and targeting options
Price on request
Media partnerships.
Description
- Advertising in digital B2B media partner networks, e.g. ITwelt, IT&T Business or specialist industry media
- Reaches a specialist audience and partner sites
- Extensive format options e.g. banner ads, in-text ads, mailouts
Benefits
- Allows the effective targeting of numerous B2B target groups
- Benefit from the media partner’s market recognition within the target group
- Supports various display formats
Use cases
- For various campaign objectives (awareness, traffic, leads)
- Ideal for presenting a product to readers of well-known industry media
Price on request
YouTube ads.
Description
- Ads displayed on YouTube—before or during the video
- Flexible targeting: User-based (e.g. interests), content-based (e.g. ads on specific YouTube channels), and keyword-based (YouTube searches)
- Pre-requisite: Informative video content
Benefits
- Targeted and wide-reaching
- Numerous options for users to interact with ads (clicks, likes)
- (Re)targeting options increase recognition within your target group
Use cases
- For various campaign objectives
- Ideal for products that can be advertised using moving images
Price on request
General information on ads.
The following applies to all offers:
Landing page:
Always required – Each campaign is linked to a bechtle.com vendor landing page.
Exception: Campaigns can also be linked to bechtle.com shop product pages on request.
Duration:
At least 1 month (unless otherwise specified)
Fine-tuning:
1 correction run included
Reports:
A performance report is sent after the campaign has ended.
Have questions?
Get in touch with our Marketing Team!
Our Vendor Manager is happy to help.