
Bringing AI to business – From in-house use to product innovation with Intel® Core™ Ultra processors
Artificial intelligence is more than just a trend. It’s a critical driver of innovation, efficiency and competitiveness, and businesses that integrate AI into both how they work and their products are not just making leaps technologically, but also able to actively shape their own futures.
Start in-house – Integrating AI into day-to-day business
Companies rolling out AI tend to start with tools to automate processes, make more efficient use of data and relieve staff of routine tasks. From clever document management and automated customer communications to proactive IT maintenance, the benefits are manifold, helping teams save time they can use for creative and strategic tasks while also boosting efficiency and quality.
Artificial intelligence doesn’t have to be rolled out across all processes all at once. It’s often enough to start with small pilot projects such as a customer service chatbot, an intelligent dashboard for the controlling department or an AI model for forecasting sales—all solutions that are easy to integrate into existing systems and which deliver tangible results, fast. Once these are in place, they can be developed further as confidence and expertise grow.
While AI can prove its worth in internal processes, it can also open the door to a wealth of possibilities in product development. With smart features, custom services and predictive systems, products can be made smarter and more relevant for the customer and businesses that invest in the tech early create real added value and stand out from the crowd.
Integrating AI into your business means actively embedding it in a way that works for you—both internally and externally. It’s not just about technology. It’s about a new way of working, thinking, and innovating and those who embrace the technology will not only give their own organisation a boost, but actively shape its digital future.
Ready for AI – Getting started with the perfect products running Intel Core Ultra 5/7 processors
The HP EliteBook X G1i series combines the latest Intel® Core™ Ultra processors with on-board AI and the highest security standards all in a slim design. From classic to flexible flip models, these notebooks are built for management and mobile professionals looking to work smarter. Get more out of your day with AI-backed efficiency, a long battery life, sustainable materials and an extensive range of accessories.

-
Intel® Core™Ultra 5 226V, 2.1 GHz
-
Brilliant display – 14" 3K OLED with 90% screen-to-body ratio
-
AI power – Local processing with 48 TOPS for smart workflows
-
Sustainably built – 90% recycled magnesium, 100% recycled packaging
- Intel® Core™ Ultra 5 226V, 2.1 GHz
- Copilot+ PC
- Flexible convertible notebook
- Latest generation Intel Core Ultra processor with NPU
- Poly Studio speaker and Poly Camera Pro tools


- Intel® Core™ Ultra 5 226V, 2.1 GHz
-
Copilot+ PC
-
Flexible convertible notebook
-
Latest generation Intel Core Ultra processor with NPU
-
Poly Studio speaker and Poly Camera Pro tools

-
Intel® Core™ Ultra 5 226V, 2.1 GHz
-
Copilot+ PC
-
Latest Intel Core Ultra processor with NPU for high compute power
-
Poly Studio speaker and Poly Camera Pro tools
-
Comprehensive security features to protect sensitive data
Discover the world of AI PCs with Intel® Core™ Ultra processors that deliver efficient performance so that users are more productive and secure, better networked and happier with their tech. Give your users and business a boost with Intel AI PCs, developed with the most expansive ISV ecosystem in the PC processor industry. Keep threats to a minimum with multi-layer security including proven AI-backed threat detection that kicks in as soon as you switch on. Give your teams the power they need with AI PCs running Intel® Core™ Ultra processors.
For many companies, AI is still something intimidating. In order to really use AI to their advantage, organisations need the right products and infrastructure. HP and Intel offer the perfect platform to drive your AI project. Our specialists will be happy to assist you. Please get in touch.
Get inspired.
The challenge:
As the number of customers grew, so did the volume of queries. The service teams were overwhelmed, leading to long waiting times, unhappy customers and increasing pressure on staff.
How can AI help?
AI-powered chat and voicebots process standard queries around the clock while AI systems analyse incoming tickets, categorising and then forwarding them to where they need to be.
Result:
Customer service response times have been significantly shortened. Standard enquiries were answered immediately, while more complex queries were forwarded to the right person more quickly. This significantly improved customer satisfaction and allowed the service team to focus on more challenging cases.
The challenge:
The marketing team was faced with the challenge of addressing ever more individual target groups all without blowing the budget. When it came to personalisation and real-time responses, standard campaign planning processes were stretched to breaking point.
How can AI help?
AI can analyse user behaviour and preferences to tailor advertising content to specific needs, automatically optimising it in real-time to the channel, target group and time of day using AI algorithms. What’s more, it helps create content and identify market trends early on.
Result:
Marketing activities became significantly more relevant, inefficient targeting less common and conversion rates improved. With campaigns now data-driven and adaptive, marketing is more agile and effective.
The challenge:
Developing a new product took time and resources with market changes and customer requirements not always taken into account early enough in the process. Moreover, the test phase was too long-winded.
How can AI help?
AI analyses customer data and the market to quickly identify trends while AI-backed simulation and optimisation tools support the design of prototypes during the development phase. Even quality tests can be automated and optimised.
Result:
Product ideas are now developed in a more targeted manner as they are based on customer needs and data, and automated simulation and testing have shortened development times to create a more agile innovation process with greater market relevance.
With Intel® Core™ Ultra Processors you get:
With Intel® Core™ Ultra processors developed with AI-powered performance and security features, your company is ready for whatever the future holds
Choose Intel® Core™ Ultra processors so your users can run the apps they need now, and your IT fleet is ready for future AI PC use cases.
Seamlessly connect with the digital world thanks to integrated, cutting edge AI PC connectivity.
Enjoy the most visually immersive experiences to date thanks to new media and display engines based on Intel® Core™ Ultra processors that have been developed to deliver better images with fewer resources.
An onboard AI engine supports the next generation of business capabilities—from optimised collaboration and video streaming to advanced content creation, including productivity and security support and simplified access to enable more people to enjoy a professional user experience.
Enjoy a cooler and quieter business laptop thanks to better performance-per-watt all thanks to Intel® Core™ Ultra processors.
Choose a leading provider in the AI PC ecosystem, in which Intel engages over 100 ISVs to optimise a variety of cutting-edge tools for Intel® Core™ Ultra processors, enabling your users to tackle all their tasks.
Ensure your team benefits from the optimum balance of energy efficiency and power through a range of processing components that give users a longer battery life and higher performance when they need it.
Boost productivity with a new architecture that delivers exceptional energy-efficient performance for various, complex enterprise workloads by sending the right task to the right engine at the right time.
Contact us today for a no-strings-attached consultation.
* Mandatory fields
If you’d like to know more about how we handle your personal data, please read our Privacy Policy.