Bechtle realigns Executive Board with European multi-channel strategy

• Michael Guschlbauer and Konstantin Ebert take on new areas of responsibility
• Consolidation of sales channels strengthens focus on country markets
• Internationalisation continues to gain importance for Bechtle

Neckarsulm, 25 November 2024 – From 1 January 2025, Bechtle AG will reorganise Executive Board responsibilities, consolidating all sales channels within their respective country markets. Germany’s largest IT system house, with subsidiaries in 14 European countries, is thus reinforcing its commitment to expanding its multi-channel offering in every market and advancing its international presence. The goal is to implement a comprehensive market strategy and provide customers with seamless, needs-based support across all channels. As COO, Michael Guschlbauer will oversee operations in Germany and Austria, as well as the Bechtle Group’s specialist units. Meanwhile, Konstantin Ebert, also COO, will assume responsibility for all other markets where Bechtle operates its own subsidiaries, namely France, Switzerland, the Netherlands, Belgium, the UK, Ireland, Italy, Spain, Portugal, Poland, Hungary, and the Czech Republic. This consistent multi-channel strategy is designed not only to strengthen customer loyalty and improve market penetration but also to deliver positive economic outcomes through greater process efficiency.

Until now, Bechtle has managed its sales channels IT System House & Managed Services and IT E-commerce as two distinct areas of responsibility on the Executive Board. However, the company’s increasing internationalisation, combined with the changing demands of customers who source IT through all sales channels, requires a more holistic approach to each country market. Bringing all activities under unified leadership aims to strengthen this direction.

“This change will enable us to strengthen cross-channel collaboration, engage more effectively with different markets, accelerate our processes, and provide our customers with even more holistic support. In addition, we aim to further expand our internationalisation, including through acquisitions,” says Konstantin Ebert, 53, who joined Bechtle AG’s Executive Board from within the company on 1 January 2024.

“We are confident that a consistent multi-channel strategy will strengthen our position as a future-first IT partner for our B2B and B2G customers. It will enhance customer loyalty and support our growth strategy across all European markets,” says Michael Guschlbauer, 60, who has served on the Executive Board for 16 years. He will also oversee the Bechtle Group’s specialist units, including Bechtle PLM (Engineering & Manufacturing), Modus Consult and Apronda (ERP), HanseVision and Smartpoint Dataformers (Collaboration & Workflow), and Planet AI (Artificial Intelligence).

For its financial reporting in the 2025 fiscal year, Bechtle will continue to follow the current segmentation into IT System House & Managed Services on the one hand, and IT E-commerce on the other. The 2025 Annual Report will then align with the logic of the new organisational structure, marking the end of the segmentation that has been in place since Bechtle’s IPO in 2000. Operational responsibility at the level of Vice Presidents and Executive Vice Presidents is already organised primarily by region.