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Bechtle expands presence in the Netherlands with Ivizi

  • Ivizi boosts Bechtle’s Apple expertise
  • Bechtle Group onboards extensive Apple certifications
  • Apple Centre of Excellence in the Netherlands

Bechtle bolsters its Mobile Solutions business in the Netherlands with Ivizi B.V., Maastricht. The specialist is a certified Apple Premium Reseller and authorised Apple Premium Service Provider. The company has been established on the Dutch market for 25 years. Targeting SMB and large enterprise customers, Ivizi achieved B2B revenue of some €15 million in the 2018 business year. Bechtle is solely taking over Ivizi’s B2B business activities, with 19 employees to join Bechtle subsidiary ARP as an Apple Centre of Excellence. Ivizi’s owner and Managing Director, Robert de Vree, will also make the switch to Bechtle. Bechtle is represented in the Netherlands with ARP, Buyitdirect and Bechtle direct, all three will benefit from the extensive Apple certifications.

Ivizi will enable Bechtle to further strengthen its market position in the Netherlands, with the Apple certifications giving a particular boost to activities in the fast-growing field of mobile solutions. Apple is one of the most in-demand vendors, also in the B2B sector. Thomas Jensen, Executive Vice President, Bechtle E-Commerce Holding: “Ivizi is a significant step in our ambitious strategy to grow across Europe. We now have the opportunity to dramatically expand our portfolio with popular Apple products and services and our new Apple Centre of Excellence is the next stage on the way to developing our portfolio in all Bechtle E-commerce locations throughout Europe. I personally see this as an enormous competitive advantage.”


The Apple Centre of Excellence will be at home at ARP Netherlands in Maastricht and enable all Bechtle Group companies to tap into its expertise. Jan Prinsen, Managing Director, ARP Netherlands, sees nothing but positives in continuing to build on expertise in the field of mobility: “Bechtle companies in the Netherlands, will all benefit considerably from the Apple partner status and the outstanding expertise of our new colleagues at Ivizi, who will enrich us with their experience. We also foresee significant opportunities for growth”.


With the procurement of Ivizi’s B2B business, the new Apple Centre of Excellence in Maastricht now has all the sales, technical and service certifications required for the enterprise segment. Robert de Vree: “We are delighted to be able to support the Bechtle Group with our 25 years of experience of Apple products. The sales capabilities of ARP, Bechtle direct and Buyitdirect were a critical factor in our decision to continue our story as part of the Bechtle Group. Our location in Maastricht means we are perfectly positioned not only for the Netherlands, but also to develop our solutions portfolio and add value to other European E-commerce locations of Bechtle.”


Bechtle has had a presence in the Netherlands since 1998. Over 400 staff are employed in the e-commerce subsidiaries ARP Nederland B.V., Maastricht; Bechtle direct B.V., Eindhoven; and B.V., Hoofddorp. 

Press Release
Thomas Jensen
Jan Prinsen
Robert de Vree