Company & Culture - Mar 12, 2026

5 times Top 50: Bechtle once again ranks among the most valuable German brands.

Kantar, one of the world’s leading companies for marketing data and analytics, has published the new ranking of Germany’s most valuable brands. As in the previous year, Deutsche Telekom tops the list with a brand value of around USD 124 billion, followed by SAP and Siemens. Bechtle is listed among Germany’s Top 50 most valuable brands for the fifth year in a row.

Written by

Lukas Gebühr

Corporate Communications and Brand Management

E-Mail: lukas.gebuehr@bechtle.com

Visual: Rank 42 among the most valuable German brands 2026

Bechtle increases brand value by 23%.

With a brand value of USD 1.427 billion, Bechtle ranks 42nd in this year’s listing – up from 47th place last year and positioned just behind 1&1 (41) and ahead of Bofrost (43), Beck’s (44) and Hugo Boss (45).

A total of 38 out of the 50 listed brands recorded an increase in value. The combined brand value rose by around 13 percent year‑on‑year to USD 571 billion.

Growth led by business tech brands.

The Business Technology and Services Platforms category – which includes SAP, Siemens, Bosch, and Bechtle – achieved particularly strong gains. It grew by 19 percent compared with the previous year, reaching a total value of USD 180.9 billion and accounting for nearly one-third of the entire ranking.

Brand value reflects the contribution a brand makes to a company’s financial performance. The ranking is based on a combination of financial metrics and the opinions of more than 117,000 respondents across 2,110 brands in 169 categories.

Learn more about the ranking

This post was published on Mar 12, 2026.