Bechtle wins Bronze Nail for its corporate design.

Last year’s redesign was the first fundamental overhaul of Bechtle’s visual identity since the company was founded in 1983. Developed in close collaboration with the Peter Schmidt Group, the new design puts the brand’s core front and centre, aligning it closely with the demands of digital communication. It also reflects Bechtle’s ambition to position itself as a modern employer and a future-first IT partner in Europe while boosting brand recognition and reinforcing a strong, positive image.

A Bronze Nail goes to submissions that meet these criteria and stand out for their exceptional creativity. Bechtle’s new visual identity ticks all those boxes and was developed directly from our own brand DNA: zukunftsstark at its core, supported by the attributes connected, entrepreneurial, and experienced. The circular logo composed of two symmetrical elements symbolises strong connections that channel a world of facets such as experience and future, people and technology, empathy and expertise. The parallelogram at the centre is a nod to Bechtle’s origins and history.

A defining feature of the corporate design is a consistent 19-degree tilt found across all elements: the logo, the lowercase wordmark, custom icons and illustrations, and our own typeface, Bechtle Pro. The result is a distinctive visual identity that connects past and future.

The colour green plays a starring role, setting Bechtle apart in an industry dominated by reds and blues. The three primary tones—Experience Green, Progressive Green and Future Green—combine with white to establish the brand’s signature look. Accent colours like Straight Blue, Energizing Lime and Light Orange add contrast and energy. This vibrant palette isn’t just a visual statement, it also meets accessibility standards for digital media, making Bechtle’s online content easier to navigate for users with visual impairments.