HP
Smart printing with HP+ and Original HP supplies

Smart printing with HP+.

The smart print system is more connected, secure, productive, and sustainable than ever before.

HP+ is the smart print system that thinks ahead, meaning your printer is ready to print whenever you are. More secure, more productive, and more sustainable than ever before.¹ Choose HP+ and exclusive use of HP Original ink/toner for the life of the printer and get numerous benefits.
A clever choice – Register for HP+ and get the best out of your printer.
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HOW TO GET HP+:

  • Purchase an HP+ compatible printer.
  • Confirm or activate HP+ during setup.
  • Sign up within seven days of setting up your printer to get a free six-month trial of HP Instant Ink.²
     
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          SMART PRINTER. 

          Connected and secure³ – On all end devices.

          • NEW – Cloud Resilience automatically detects and resolves connection problems.
          • NEW – Smart Security Monitoring helps detect malware attacks and prevent them.
          • NEW – Native In-OS printing, anywhere.
          • NEW – Private pickup makes it possible to send print jobs whenever you need and only activate the print-outs when you’re at the printer.
          • NEW – Smart Dashboard helps you manage printers from anywhere
            + 1 additional year of HP warranty.

          SMART SUPPLY SERVICE FOR INK AND TONER. 

          Never run out⁴ – Ink and toner delivered automatically.

          • The optional supply service, Instant Ink, ensures that you’ll always have ink when you need it most.
          • Save up to 50% (toner)⁵ or 70% (ink)⁶
          • 9 million customers and growing*
          • NEW – Toner price plans from €1.99 /month
            + 6 months’ trial of ink or toner included

          *Global subscribers of Instant Ink in March 2021.

           
          Original HP ink.
          Find out how your business can benefit.

          SMART APP. 

          Stay productive wherever you are. Print, scan, and fax securely with the HP Smart app.

          • NEW – Scan multiple documents at once with automatic margin detection
          • NEW – Scan books with automatic image correction, straightening and saving of individual pages
          • NEW – Automatically deletes pesky marks and holes
          • NEW – Saves scans as searchable PDF, TXT, and DOCX files. Includes advanced range of features for 24 months.

          SMART FOR THE PLANET. 

          Sustainable printing with Forest First.

          • Opting for an HP+ printer makes printing more sustainable than ever before.
          • No matter what type of paper you use, for very page printed, HP invests in the upkeep and reforestation of healthy forests.
          • Together, we can reduce the impact on the environment and stop deforestation—so our forests can keep thriving.

          SMART PRINTER. 

          Connected and secure³ – On all end devices.

          • NEW – Cloud Resilience automatically detects and resolves connection problems.
          • NEW – Smart Security Monitoring helps detect malware attacks and prevent them.
          • NEW – Native In-OS printing, anywhere.
          • NEW – Private pickup makes it possible to send print jobs whenever you need and only activate the print-outs when you’re at the printer.
          • NEW – Smart Dashboard helps you manage printers from anywhere
            + 1 additional year of HP warranty.

          SMART SUPPLY SERVICE FOR INK AND TONER. 

          Never run out⁴ – Ink and toner delivered automatically.

          • The optional supply service, Instant Ink, ensures that you’ll always have ink when you need it most.
          • Save up to 50% (toner)⁵ or 70% (ink)⁶
          • 9 million customers and growing*
          • NEW – Toner plans from €1.99 /month
            + 6 months’ trial of ink or toner included

          *Global subscribers of Instant Ink in March 2021.

          Original HP ink.
          Find out how your business can benefit.

          SMART APP. 

          Stay productive wherever you are. Print, scan, and fax securely with the HP Smart app.

          • NEW – Scan multiple documents at once with automatic margin detection
          • NEW – Scan books with automatic image correction, straightening and saving of individual pages
          • NEW – Automatically deletes pesky marks and holes
          • NEW – Saves scans as searchable PDF, TXT, and DOCX files. Includes advanced range of features for 24 months.

          SMART FOR THE PLANET. 

          Sustainable printing with Forest First.

          • Opting for an HP+ printer makes printing more sustainable than ever before.
          • No matter what type of paper you use, for very page printed, HP invests in the upkeep and reforestation of healthy forests.
          • Together, we can reduce the impact on the environment and stop deforestation—so our forests can keep thriving.

           

           
          OVERVIEW OF HP+ BENEFITS.

           

          With HP+
          Without HP+

          SMART PRINTER

          Intelligent, cloud-based connectivity and security

          –

          SMART INK/TONER SUPPLY SERVICE

          • 6-month trial of HP Instant Ink included5
          • Monthly costs after trial period from €0.99. Monthly cancellation option

          HP Instant Ink available

          SMART APP

          24 months’ access to advanced HP Smart app features7

          Standard HP Smart app

          SMART SUSTAINABILITY

          • Forest First programme8
          • Recycling of printer cartridges with HP Instant Ink

          Recycling of printer cartridges with HP Instant Ink

          WARRANTY

          One extra year of manufacturer warranty11

          1 year

          ORIGINAL HP PRINTER CARTRIDGES

          Required for operation

          Recommended

          FURTHER REQUIREMENTS

          • HP account
          • Constant internet connection

          –

           

          Original HP ink – A perfect package. 

          According to a BLI study, Original HP ink cartridges are more reliable and have a higher yield than third party cartridges

          meaning you get the best out of your printer every time.

          Original HP toner.

           

          Discover how your business can benefit from Original HP toner!
          Printer supplies are like your           employees—worth investing in.

          With Original HP Toner cartridges, you get better prints with less downtime—and a concentrated team that isn’t distracted by printing issues.

          5 reasons you should use Original HP toner cartridges:
          1.
          Your business will run smoothly.
          Complex documents are easier to look over as hard copies rather than on a screen¹²—
          so you can make notes and highlight important points. High-quality prints help your business stay up-to-date and provide better insights.¹³
          PRINTER PROBLEMS HAPPEN 1.8 TIMES MORE OFTEN
          WITH NON-ORIGINAL HP PRINTER CARTRIDGES.14
          With Original HP toner cartridges, as an IT specialist, you and your company have one thing less to worry about, freeing you up to concentrate on your priorities.
          BUSINESSES ARE 4 TIMES AS LIKELY TO REQUIRE A SERVICE CALL DUE TO THE USE OF NON-HP TONER CARTRIDGES.15
          2.
          Less worrying about downtime,
          more brain space for what’s important.
          3.

          Bottom line savings.

          The cheaper alternative is not always the best. Use Original HP Toner cartridges for an excellent print experience and avoid unnecessary reprints. The bottom line is, you save time and money.
          WITH NON-ORIGINAL HP TONER CARTRIDGES, YOU HAVE THE HIDDEN COSTS OF AVOIDABLE REPRINTS, MAKING THEM 20% MORE EXPENSIVE THAN ORIGINAL HP CARTRIDGES.16
          Concentrate on your team and reach your goals. Original HP Toner cartridges rarely let you down, meaning you’re not constantly looking for replacements.
          OVER 35% OF NON-ORIGINAL HP TONER CARTRIDGES WERE DEFECT WHEN SHIPPED OUT OR BROKE BEFORE THEY WERE EMPTY.¹³
          4.

          Print reliably, work positively.

          5.

          Ready for your customers.

          Printers are vital in many areas. From invoices for mail orders to contracts with the official company stamp and signatures, high-quality prints testify to the calibre of your brand.
          98% OF PRINT JOBS ARE OF CUSTOMER STANDARD FIRST TIME.¹³

          1. Your business will run smoothly.

          Complex documents are easier to look over as hard copies rather than on a screen¹²—so you can make notes and highlight important points. High-quality prints help your business stay up-to-date and provide better insights.¹³
          PRINTING PROBLEMS HAPPEN 1.8 TIMES MORE FREQUENTLY WHEN USING NON HP TONER CARTRIDGES.14

          2. Less worrying about downtime, more brain space for what’s important.

          The cheaper alternative is not always the best. Use Original HP Toner cartridges for an excellent print experience and avoid unnecessary reprints. The bottom line is, you save time and money.
          WITH NON-ORIGINAL HP TONER CARTRIDGES, YOU HAVE THE HIDDEN COSTS OF AVOIDABLE REPRINTS, MAKING THEM 20% MORE EXPENSIVE THAN ORIGINAL HP CARTRIDGES.16

          3. Bottom line savings.

          With Original HP toner cartridges, as an IT specialist, you and your company have one thing less to worry about, freeing you up to concentrate on your priorities.
          BUSINESSES ARE 4 TIMES AS LIKELY TO REQUIRE A SERVICE CALL DUE TO THE USE OF NON-HP TONER CARTRIDGES.15

          4. Print reliably, work positively.

          Concentrate on your team and reach your goals. Original HP Toner cartridges rarely let you down, meaning you’re not constantly looking for replacements.
          OVER 35% OF NON-ORIGINAL HP TONER CARTRIDGES WERE DEFECT WHEN SHIPPED OUT OR BROKE BEFORE THEY WERE EMPTY.¹³

          5. Ready for your customers.

          Printers are vital in many areas. From invoices for mail orders to contracts with the official company stamp and signatures, high-quality prints testify to the calibre of your brand.
          98% OF PRINT JOBS ARE OF CUSTOMER STANDARD FIRST TIME.¹³
          Original HP toner cartridges – Reliable printing..

          HP toner cartridges are easy to use, dependable, secure and part of a closed-loop economy.

          ORDER NOW

          Sources:
          1. HP+ requires an HP account, connection to the internet, and exclusive use of Original HP Ink/Toner cartridges for the life of the printer.
          2. One-month trial of HP Instant Ink: Instant Ink sign up required. Instant Ink not available in all countries. Subject to monthly page limit of plan selected. Must complete Instant Ink signup within 7 days of setting up the printer with the HP-recommended setup process as indicated in the instructions that came with your printer with the supplied HP Instant Ink compatible printer cartridges from one of the HP Instant Ink tariffs (15, 50, 100, 300 or 700 page tariff). Unless the service is cancelled within the promotional period online at www.hpinstantink.com, a monthly service fee, based on your current service plan, plus tax and overage fees will be charged to your credit/debit card. Customers will be charged for any overage fees and applicable taxes at the end of each month in the promotional period. Use of in-box ink or toner cartridges is included in period of offer. One offer redeemable per printer. Included months offer with Instant Ink subject to change after 31/10/2021. Offer cannot be redeemed for cash. Setup Offer may be combined with other offers; see terms and conditions of the other offer for more details. Requires a valid credit/debit card, an e-mail address, and internet connection to printer. See additional offer information available during online signup process. For service details, see www.hpinstantink.com. 
          3 HP Smart app: HP Smart app: Requires the HP Smart app download. For details on local printing requirements see www.hp.com/go/mobileprinting. Certain features/software are available in the English language only, and differ between desktop and mobile applications. More information at www.hpsmart.com. Internet access required and must be purchased separately. HP account required for full functionality. List of supported operating systems available in app stores. Fax capabilities are only for sending a fax.
          4. Never run out: Only valid for sign up to Instant Ink services in a country in which Instant Ink is available. Requires opening an HP Connected account and accepting the terms and conditions of service at instantink.hpconnected.com/terms, a compatible HP printer, an internet connection to the printer, a valid credit card (VISA, Mastercard, American Express) or a valid debit account as well as an e-mail address. Ordered by your printer when needed, subject to customer internet connection. Availability can vary in exceptional cases. Express ordering is available via the support service in the event that you need more ink than expected. Go to hp.com/go/instantinksupport for information on problem-solving and support options.
          5. Instant Ink Savings Claim (Toner): Based on the monthly subscription cost for U.S. and Canada for the toner HP Instant Ink 1500 page plan vs transactional cost per page of in-class monochrome A4 laser printers and MFPs < $450 USD that use original, standard-capacity integrated cartridges (toner and drum in one cartridge). Buyers Lab April 2020 study commissioned by HP, based on research of publicly available information as of 24/04/2020. Printers selected by market share as reported by IDC Quarterly Hardcopy Peripherals Tracker - Final Historical 2019Q4 for U.S. and Canada. For details and latest report, see: www.keypointintelligence.com/HPTonerService. 
          6. Instant Ink Savings (Ink): Based on monthly subscription cost of HP Instant Ink 700-page plans without purchase of additional sets of pages compared to cost per page to print ISO/IEC 24711 pages on most in-class, traditional A4 colour inkjet cartridge printers & MFPs using original standard capacity cartridges priced for: Australia <299 AUD; New Zealand <349 NZD; Canada <=399 CAD & United States of America <399 USD. Sale/offer prices not considered for this study. HP Ink Advantage printers excluded due to non-standard hardware & supplies model. Buyers Lab July 2020 study commissioned by HP, based on research of publicly available information as of 01/06/2020. Printers selected by market share in IDC Quarterly Hardcopy Peripherals Tracker - Final Historical 2020Q1. For details: www.keypointintelligence.com/HPInstantInkROW.
          7. After 24 months, monthly fees apply to the continued use of advanced features with HP Smart Advance. HP Smart Advance is not available in all countries. For more information, see www.hpsmart.com.
          8 Sustainable printing with Forest First: For information, see https://www8.hp.com/us/en/hp-information/sustainable-impact. The investment includes NGO partnerships targeted to protect forests, improve responsible forest management at scale and help develop Science Based Targets (SBT) for forests.
          9. 100% of Original HP Toner Cartridges contain between 4-75% post-consumer or post-industrial recycled content. Does not include toner bottles. See hp.com/go/recycledcontent for list.
          10. 2020 EMEA Escalent survey commissioned by HP. Based on 246 interviews in 26 countries with HP ServiceOne Partners who have at least 6 months experience and have serviced HP LaserJet printers with both HP Original and non-HP toner cartridges in the past 12 months. Non-HP cartridges in the past 12 months. Toner cartridges from other manufacturers include reconditioned, refilled, and new toner cartridge imitations (see survey).
          11. Nov 2019 WKI Blauer Engel Indoor Air Quality study, commissioned by HP, in accordance with DE-UZ 205: 21 brands of imitation toner cartridges and five brands of reconditioned toner cartridges compatible with printer model HP Color LaserJet Pro MFP M477fdw (SKU No. CF410A, 411A, 412A, 413A) and purchased in the EMEA, Latin America, and North Africa (see report).
          12 Clinton, Virginia. (2019). Reading from paper compared to screens: A systematic review and meta-analysis. Journal of Research in Reading. 42.288-324.10.1111/1467-9817.12269.
          13. In the HP commissioned 2019 EMEA Spencer Lab “Colour and Mono Reliability” study, Original HP LaserJet toner cartridges were compared with non-original HP (including reconditioned, refilled, and new other-brand cartridges). For more information see spencerlab.com/reports/HP-CLR-Reliability-EMEA-2019.pdf and spencerlab.com/reports/HPReliability-EMEA-2019.pdf.
          14. 2019 EMEA Escalent survey commissioned by HP. The results were based on using 879 HP LaserJet monochrome and 881 HP LaserJet colour printers with Original HP toner cartridges and with other brand toner cartridges, of which 174 (monochrome) and 194 (colour) experienced problems with toner cartridges from other providers. Please see http://www.escalent.co/hp/EMEA-Customer2019.pdf.
          15. 2020 Escalent study commissioned by HP. Results based on 246 surveys of HP ServiceOne Partners in 26 countries who have at least 6 months experience and have serviced HP LaserJet printers with both HP Original and non-HP toner cartridges in the past 12 months. Non-HP cartridges in the past 12 months. Please see www.escalent.co/hp/EMEA-Technician2020.pdf.
          16. In the HP commissioned 2019 EMEA Spencer Lab “Colour and Mono Reliability” study, Original HP LaserJet toner cartridges were compared with non-original HP (including reconditioned, refilled, and new other-brand cartridges). For more information see spencerlab.com/reports/HP-CLR-Reliability-EMEA-2019.pdf and spencerlab.com/reports/HPReliability-EMEA-2019.pdf. Calculations include paper, cartridge changes, and work needed for reprints. Prices are taken from the Mercer Global Pay Study from 2018. The price is based on the average market price. Actual costs may vary.