11 reasons
Mac means business.

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Reason #1

Extremely powerful chips.
 

The M1 chip changed everything. Under M2 Chip goes even further. All Macs come with super-fast processing power and incredible power efficiency for the whole team.

 

M2 chip - overview


 

Reason #1

Extremely powerful chips.
 

The M1 chip changed everything. Under M2 Chip goes even further. All Macs come with super-fast processing power and incredible power efficiency for the whole team.

 

M2 chip - overview

  

Reason #2

See reason #1. 
 

Apple chips really are that powerful. The MacBook Air with the Apple M1 chip is up to 3.5x faster than before. The MacBook Air with the M2 chip is up to 13x faster than the model with an Intel processor. And the 14" MacBook Pro with M1 Pro or M1 Max chip delivers up to 13x faster graphics.

 

 


Reason #3

Our loooooooooooooongest battery life.
 

With an incredible battery life of up to 18 hours, MacBook Air has enough power so everyone can work where, how and for as long as they want.



 

 

 

 








 

Reason #4

Mac works with IT.
 

With fully automated provisioning, devices can be set up from anywhere. And with mobile device management (MDM), Macs can be managed at any scale.

 

Deployment/management (PDF)

More information  



 

Reason #5

Everyone understands the Mac, even without an IT department.
 

The Mac is intuitive to use and easy to manage.

Apple's easy setup and migration assistant help deploy the Mac quickly. And its reliable hardware won't let anyone down. This makes it perfect for companies with, but also without their own IT support.




 

Reason #4

Mac works with IT.
 

With fully automated provisioning, devices can be set up from anywhere. And with mobile device management (MDM), Macs can be managed at any scale.

 

Deployment/management (PDF)

 




Reason #5

Everyone understands the Mac, even without an IT department.
 

The Mac is intuitive to use and easy to manage.

Apple's easy setup and migration assistant help deploy the Mac quickly. And its reliable hardware won't let anyone down. This makes it perfect for companies with, but also without their own IT support.







Reason #4

Mac works with IT.
 

With fully automated provisioning, devices can be set up from anywhere. And with mobile device management (MDM), Macs can be managed at any scale.

 

Deployment/management (PDF)

 





Reason #5

Everyone understands the Mac, even without an IT department.
 

The Mac is intuitive to use and easy to manage.

Apple's easy setup and migration assistant help deploy the Mac quickly. And its reliable hardware won't let anyone down. This makes it perfect for companies with, but also without their own IT support.










Reason #6

Mac costs less
in the long run.
 

Fewer support tickets, less software required, greater value retention - the savings add up. Compared to a PC, a Mac saves about $843 in three years.

 

Forrester TEI Study (PDF)








 


Reason #7

The most innovative companies run on Mac.
 

84% of the world's most innovative companies are deploying the Mac at scale.








 

Reason #6

Mac costs less in the long run.
 

Fewer support tickets, less software required, greater value retention - the savings add up. Compared to a PC, a Mac saves about $843 in three years.

 

Forrester TEI Study (PDF)

 

 

 

 



 

Reason #7

The most innovative companies run on Mac.
 

84% of the world's most innovative companies are deploying the Mac at scale.

 

 

 

 

 

 

 

 

 

Reason #8

Excel. Zoom. Slack. And so
much more.
 

All business apps that companies need run perfectly on the Mac - from Microsoft 365 and Google Workspace to SAP and Dropbox. And with Apple chips, popular iPhone and iPad apps now work on the Mac too.

 

Productivity(PDF)





 

Reason #9

Security’s built right in.
 

Der Mac ist der sicherste Computer auf dem Planeten. dafür sorgen integrierte Features wie seine durch die Hardware verifizierte sichere Boot-Funktion, die unmittelbare Verschlüsselung, Touch ID und Gatekeeper.

 

Platform security (PDF)












 

Reason #8

Excel. Zoom. Slack. And so much more.
 

All business apps that companies need run perfectly on the Mac - from Microsoft 365 and Google Workspace to SAP and Dropbox. And with Apple chips, popular iPhone and iPad apps now work on the Mac too.

 

Productivity(PDF)




Reason #9

Security’s built right in.
 

Der Mac ist der sicherste Computer auf dem Planeten. dafür sorgen integrierte Features wie seine durch die Hardware verifizierte sichere Boot-Funktion, die unmittelbare Verschlüsselung, Touch ID und Gatekeeper.

 

Platform security (PDF)
 


Reason #10

Mac ❤ iPhone.
 

The Mac feels just like the Apple devices employees already know and love. And everything works perfectly together. You can copy and paste between different devices. Or start an email on one device and finish it on another with Handoff. Or take calls anywhere.




 

Reason #10

Mac ❤️ iPhone.
 

The Mac feels just like the Apple devices employees already know and love. And everything works perfectly together. You can copy and paste between different devices. Or start an email on one device and finish it on another with Handoff. Or take calls anywhere.

 

Reason #10

Mac ❤ iPhone.
 

The Mac feels just like the Apple devices employees already know and love. And everything works perfectly together. You can copy and paste between different devices. Or start an email on one device and finish it on another with Handoff. Or take calls anywhere.

 

 

Reason #11

It’s a pleasure to work with it. 
 

When you get devices you enjoy working with, teams are more motivated to tackle each task.

 

Employee Choice Guide (PDF)


 

macbook air family

Reason #11

It’s a pleasure to work with it. 
 

When you get devices you enjoy working with, teams are more motivated to tackle each task.

 

Employee Choice Guide (PDF)

Reason #11

It’s a pleasure to work with it. 
 

When you get devices you enjoy working with, teams are more motivated to tackle each task.

 

Employee Choice
Guide (PDF)

 

Mac for business. Supercharged by the Apple M1 chip.





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Expert advice from our Apple techs.

Our Apple techs support your business all around Germany when it comes to Mac implementation so that you can be sure of the help you need to get your Apple hardware up and running.
 

Benefit from expert support for:

  • Infrastructure evaluation
  • WLAN and network
  • Identity management
  • Central employee services
  • Management solution definition
     

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  • How you can reduce costs with Apple, free up your budget and boost liquidity.      
  • How Apple takes a load off your IT team’s backs.
  • How you can boost employee retention with the right workplace equipment.
  • Why it’s important to consider costs holistically.

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Disclaimer:

1 Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with pre-release Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air. 

2 Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. More information can be found at apple.com/batteries. 

3 Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings. 

4 Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).

Apps are available from the App Store. Title availability is subject to change. 
 

11 Gründe warum der Mac gut fürs Business ist.